Getting Started with Performance Analytics

Performance Analytics is Airship's user-level reporting tool. Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

With user-level audience engagement dashboards, ad-hoc discovery tools, and conversion reporting, you can uncover the ‘why’ behind your ROI.

Set Project Industry

Performance Analytics is an add-on tool. Contact Airship Sales to enable Performance Analytics for your account. After it has been enabled for your account:

  1. Open your messaging project and go to Reports » Performance Analytics. The first time you open Performance Analytics after enrollment, you will be notified that it will take 24 hours for events to populate the dashboards.
  2. Verify or set your project's Industry. Industry appears on the right side of the page, above the time zone.If you need to make a change, click the displayed industry to open your project's settings, select an industry type and sub-industry, then click Update Project.

You are now ready to start learning about Dashboards and Spaces.