View Engagement Reports

Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.

Engagment reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform. Each report provides a different piece of analytics information. See the Reports Menu Reference for detail about each report:

  • Performance Analytics: An add-on analytics tool.
  • Push Sends: How many pushes are you sending?
  • App Opens: How many users are opening your app as a result of your push?
  • Time in App: How much time are people spending in your app?
  • Unique App Opens: How does the app activity of opt-in vs. opt-out users compare?
  • Push Response: What is the level of direct and indirect response to your pushes?
  • Event Tracking: How have specific push messaging campaigns affected user activity and key conversions?
  • Devices: What percentage of devices are eligible to receive push?
  • Statistics: What is your hourly, monthly, and lifetime push activity?
 Note

Date range and export options vary per report.

  1. Open your messaging project and go to Reports and select a report. The top of a report displays its name, definition, and its date range. Most reports default to Last 7 days.
  2. (Optional) Change the date range from the date range filter or by interacting with the report.
    • Select a preset date range or enter a custom range. When you select Custom Range, dates will appear to the left of the dropdown menu. Click each date and make your selection from the calendar that appears. Note that the time frame shown in the report chart is based on the time you entered the request.
    • Hover over a chart's data point to display its value, and click the data point to narrow the displayed date range:
  3. (Optional) Click and select Print or Export CSV. If export is the only option, you will see a Download CSV button instead.

Date Range Filter

 Note

  • To view the narrowest time frame possible, select Today. Depending on when you make the request, you will see data for a period of 24 or fewer hours.

  • Due to time zone differences, the date range displayed at the top of the chart may not correspond exactly with your selected date range.

Date RangeData Displayed
Last 7 DaysDates for today and the previous 7 days will display on the horizontal axis, with data shown for each day.
Last 2 WeeksDates for today and the previous 14 days will display on the horizontal axis, with data shown for each day.
Last 30 DaysDates for today and the previous 30 days, in increments of 4 days, will display on the horizontal axis, with data displayed for each day by clicking the data point in the graph.
Last MonthDates for the current month, including today, will display on the horizontal axis, with data shown for today and each day back to the beginning of the current month.
Last 3 MonthsThe current and 3 previous months will display on the horizontal axis, with data shown by month.
Last 12 MonthsThe current and 12 previous months will display on the horizontal axis, with data shown by month.
TodayBased on the time you entered the request, hourly increments will display on the horizontal axis, ending at the previous hour and going back to midnight.
YesterdayBased on the time you entered the request, hourly increments will display on the horizontal axis, ending at the previous hour and going back to midnight the previous day.
Custom RangeSee Custom Range table below.

Custom Range

Custom RangeData Displayed
Same dates in 'From' and 'To'If you selected a day other than today, hourly increments from midnight to 11 PM will display on the horizontal axis. If you selected today, hourly increments will display on the horizontal axis, ending at the previous hour and going back to midnight.
Yesterday’s date in 'From' and today’s date in 'To'4-hour increments will display on the horizontal axis, beginning at midnight of the previous day and ending at the previous hour, with data displayed for each day by clicking the data point in the graph.
A 3-day period with a date previous to today in 'To'Beginning at midnight on the date in the 'From' field of the selected date range, the time will display on the horizontal axis in 4-hour increments, ending at the previous hour, with data displayed for each day by clicking the data point in the graph.
A 3-day period with a date previous to today in 'To'Beginning at midnight on the date in the 'From' field of the selected date range, the time will display on the horizontal axis in 4-hour increments, ending at midnight on the date in the 'To' field.
A 4-day or longer time period ending with today’s date in 'To'In 4-day or longer increments, data will display by the day.