Target Specific Users (Beta)

Create a recipient group based on attributes, segments, audience lists, and more.

 Important

This version of Target Specific Users is available to participants of our beta program.

When selecting your message audience in the Message and A/B Test composers, you can Target Specific Users. You will build a SegmentReusable audience selection criteria. You can use segments when targeting an audience instead of recreating your audience selections every time you send a message. that is used for that message only. You can build a segment using unique identifiers, such as channel ID or named user, or by an identifier that may belong to or include multiple users, such as an attribute or audience list, and even other segments. See Segmentation Data on this page.

See also:

Create a segment in Target Specific Users

Segments are sets of audience conditions organized in blocks. A block contains one or more conditions, providing a way to mix and match boolean operators. For example, you might use an OR operator for conditions in a block, and use an AND operator to join the blocks together.

  1. In the Audience step of the Message or A/B Test composer, select Target Specific Users.
    1. Search for or select segmentation data.

    2. Set the True/False operator to determine whether to include users for whom the condition is true or false.

      • Predicted to Churn does not have operators.
      • See next steps for configuring attributes and events.
    3. (Attributes only) Configure values or dates. No configuration is required for operators Empty and Not Empty.

      TEXT and NUMBER attributes Click Add a value and enter a value in text or number format, then hit Enter on your keyboard to save the value. Repeat for multiple values. Multiple values are evaluated as a boolean OR.
      DATE attributes

      Configure a date or range. Availability and requirements depend on the operator.

      • Specific: Select a Year/Month/Day. With the Equals and Does not equal operators you can also use formats Day, Month, Month/Day, and Year/Month.
      • Relative: Specify the number of years/months/days/hours/minutes from today’s date.
      • Today: With the Equals operator, select Month/Day or Year/Month/Day. With the After and Before operators, Year/Month/Day is the only option and is preselected.
       Note

      For the Between operator, the end date is not inclusive, e.g., selection Between July 5 - July 17 includes dates July 5 to July 16.

    4. (Events only) Choose whether or not the event was performed, set the frequency of occurrence, and configure options.

      1. Select Performed event, First performed event, Last performed event, or Did not perform event.

      2. For Performed event and Did not peform event, select an operator and configure the frequency of the event.

      3. (Optional) Click Specify when to target when the event was performed, then select an operator and configure a date or range.

        Availability and requirements depend on the operator.

        • Specific: Select a Year/Month/Day. With the Equals operator you can also use formats Month/Day, and Year/Month.
        • Relative: Specify the number of years/months/days/hours/minutes from today’s date.
        • Today: Select Month/Day or Year/Month/Day.
         Note

        For the Between operator, the end date is not inclusive, e.g., selection Between July 5 - July 17 includes dates July 5 to July 16.

      4. (Optional) Filter events using numeric values associated with the events, or by key/value properties attached to the events. Filtering events this way can help you more precisely target your audience.
        1. Click Add Property and search for a property, or click Add Event Value.
        2. If applicable, select the operator you want to use to evaluate the value or property.
        3. Enter a value, then hit Enter on your keyboard to save the value. Repeat for multiple values. Multiple values are evaluated as a boolean OR.
        4. (Optional) Click Add Property or Add Event Value to add more filters.
        5. Select AND/OR to determine how to evaluate multiple filters and alternatives within each filter.
          • AND = all criteria must be met
          • OR = any criteria must be met
    5. (Optional) Add or edit conditions.
      • Click   to change your selection within a condition, e.g., change a tag from airship to starship.
      • Click   to add a condition to a block.
      • Click Add a block   and configure additional conditions.
      • Click   to duplicate or delete conditions and blocks:
        •   Duplicate a condition.
        •   Delete a condition. Deleting all conditions in a block deletes the block. After creating additional blocks, you can hover over a block and click Edit block   to make changes.
    6. Set the logic between conditions or blocks:

      • AND = all conditions must be met
      • OR = any condition must be met

    Now you can complete the remaining steps in the composer.

    Segmentation Data

    You can create segments using the following audience criteria.

     Note

    Lifecycle audience lists are not supported for web, email, SMS, or open channels.