Billing

Monthly Active Users

Monthly active users (MAU) is a unit of measurement used as applicable based on the Customer’s usage (a) to count the number of unique users who have opened an app within a calendar month and (b) the number of sends to unique Channel IDsAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address. via Airship’s open channels API in a calendar month. Monthly active users are tracked via Channel ID. A month is calculated as the billing period of one calendar month from 00:00 UTC on the first day of the calendar month to midnight UTC on the last day of the same calendar month.

Monthly Unique Visitors

Monthly unique visitors (MUV) is a count of End Users to the Customer’s website or portion of the website that records an active Web SessionA session that occurs when an end user directly visits a website with the Airship Web SDK present or by clicking or tapping a Web Push Notification that leads the visitor to the website. The page the user visits must have the Web SDK installed to track sessions. A new session is generated after 30 minutes of inactivity. in a calendar month. Monthly unique visitors are tracked via Channel IDAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address..

Named UsersA customer-provided identifier used for mapping multiple devices and channels to a specific individual. (authenticated users) that have multiple distinct Channel IDs will be counted as a single unique visitor for billing purposes in a given month.

Contact

Contact means an End User that has registered an activation event and Customer can send a Notification via one or more Airship supported Channel(s)An instance representing an entity addressable via the Airship service, e.g., an iOS device, email address, SMS number or web browser. The channel instance or channel object contains all relevant information about a channel, including metadata used for targeting, opt-in status, device-specific information, and, importantly, a unique identifier for the channel, the Channel ID.. For the Airship Service, a Contact is a way of organizing data (e.g., EventsEvents represent activities in the Airship system, as well as user behavior in your app or website. You can also send external activities (e.g., POS transactions) into the Airship system as events. Events power Airship data products and can be used in audience segments, as Automation triggers, and for partner integrations., TagsMetadata that you can associate with channels or Named Users for audience segmentation. Generally, they are descriptive terms indicating user preferences or other categorizations, e.g., wine_enthusiast or weather_alerts_los_angeles. Tags are case-sensitive., and AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience.) and addressable Channels, such that data stored with the Contact is available to any associated Channels. A Contact may be any one of the following: (1) a Named User, with one or more channels associated with it; (2) an Anonymous User, with one or more channels associated with it; or (3) a single Channel that is not associated with a Named or Anonymous User, such as a mobile Channel ID, web notification Channel ID, email address.

• A “Named User” is an End User where the Customer has provided Airship with Customer-supplied user key value that can be used to identify that single End User across Channels (e.g., email address, Customer-generated account number). A Named User Contact represents that single End User across the associated Channels.

• An “Anonymous User” is a “Contact ID” with Airship-supplied identifier that can be used to identify that single End User across Channels. For billing purposes, a Contact is counted once per Channel, across projects. For the purposes of mobile applications, a Channel is iOS, Android, and Fire OS.

Activation events include opting in, subscribing, installing, registering or other similar types of events that allow Contacts to receive Notifications via one or more Channels. In counting the total number of Contacts each month, Airship removes users that have registered a deactivation event in the previous month. Deactivation events include opt-outs, unsubscribes, uninstalls, and deletions. Examples of activation and deactivation events are noted in the below table.

Notification

Notification means each unit of content sent using an Airship supported channel. Examples of notifications are specified in the below table.

Impression

An Impression is a metric used to quantify an on-screen display of content delivered by the Airship SDK and displayed to an End User in the Customer Digital Asset. (Customer Digital Asset is defined as in the Airship Terms of Subscription Service or Main Subscription Agreement where applicable.)

For Airship AXP plan contracts that include the Native App Experiences plan add-on:

1. The Native App Experiences plan add-on is defined as ScenesA single or multi-screen in-app experience cached on users’ devices and displayed when users meet certain conditions in your app or website, such as viewing a particular screen or when a Custom Event occurs. They can be presented in fullscreen, modal, or embedded format using the default swipe/click mode or as a Story. Scenes can also contain survey questions..

2. An Impression is counted as billable when a Native App Experience is displayed for the End User in the Customer Digital Asset. Any attempt to display a Native App Experience that is not successfully presented to the End User will not be counted as a billable Impression. Each instance of display for an End User is counted as a billable Impression regardless of the content of the Native App Experience. Examples:

   • The same one-screen Scene displayed to the End User five times is counted as five separate billable Impressions.
   • The same four-screen Scene displayed to the End User three times is counted as three separate billable Impressions.

   Impressions are billed as a minimum fee up to 1,000 Impressions and at the contracted rate multiplied by the counted number of billable Impressions rounded to the next applicable unit of currency thereafter.

Embedded Content Impression

An Embedded Content will record a billable Impression on the first unique display to the End User. Subsequent displays of the same Embedded Content will be billed as additional Impressions once 30 minutes have elapsed from the first display. If the Embedded Content is dismissed and then displayed again due to a new triggering event, it will (a) be treated as a new unique display and (b) will create a new billable Impression regardless of whether the 30-minute duration has elapsed or not.

Daily and Peak Daily Active Flags

Daily Active Flags means the maximum count of the following that are currently in Active status within one 24-hour day (UTC):

1. A Feature FlagA toggle for controlling the availability of content or functionality in your app or website. A flag’s Configurations determine the audience, schedule, and property values to apply when the flag is enabled. Flag properties enable making immediate code updates, bypassing the need for traditional code changes and release processes.
2. A Scene RolloutA method of limiting a Scene’s total or targeted audience by setting an adjustable percentage. with audience allocation set between 1 and 99%.

Peak Daily Active Flags means the highest Daily Active Flags count during an Observation Period of one month. A month is calculated as the billing period of one calendar month from 00:00 UTC on the first day of the calendar month to midnight UTC on the last day of the same calendar month.

For example, if a customer has 10 Daily Active Flags on day 1, 12 Daily Active Flags on day 2, 8 Daily Active Flags on day 3, and 9 Daily Active Flags on day 4, the Peak Daily Active Flags is 12.

For Airship contracts that include the Feature Flags plan add-on:

1. The Feature Flags plan add-on is defined as Feature FlagsA toggle for controlling the availability of content or functionality in your app or website. A flag’s Configurations determine the audience, schedule, and property values to apply when the flag is enabled. Flag properties enable making immediate code updates, bypassing the need for traditional code changes and release processes. and Scene RolloutsA method of limiting a Scene’s total or targeted audience by setting an adjustable percentage..

2. For enterprise contracts, Feature Flags billing is based on the Peak Daily Active Flags count and at a rate based on the customer’s Audience count. The Audience count is determined by the customer’s Airship plan and based on the following as defined in the customer’s contract:

   • Monthly Active Users
   • Monthly Unique Visitors
   • Contacts
   • Any combination of the above

3. For AXP Essentials or AXP Essentials Starter plan contracts, Feature Flags add-on billing (a) is based on a contracted rate multiplied by the counted number of Peak Daily Active Flags and (b) has a minimum fee.

Addressable Users

For Airship contracts that include Channels, Real-Time Data Streaming, Performance Analytics, and Web Notifications​:

An Addressable User is a software installation on a device, an email address, or a MSISDNThe mobile phone number of an individual in your Airship audience. Each MSISDN represents an individual mobile device. managed by Airship. We measure the number of Addressable Users you can reach using Airship’s Service in the previous billing month. At the beginning of every month we remove users who have uninstalled or were deactivated in the previous month.

SMS

SMS messages are billed based on message parts. Exceeding the standard character count limit in a single message will cause your message to be split into multiple parts. You will be charged for each separate message part sent.

For messages using GSM (GSM-7) characters, the limit is 160 characters. Messages using characters not in the GSM-7 character set fall back to UCS-2 encoding, which has a limit of 70 characters. Due to an additional 6 Byte data header instructing devices on how to assemble messages, each part consists of a maximum of 153 (GSM-7) or 67 (UCS-2) characters, respectively.

SMS messages and templates as viewed in the dashboard may not accurately reflect how your message will be divided into parts. For more information, see SMS Appearance and behavior.

Mobile Wallet — Total Passes Installed

For Airship Mobile Wallet contracts:

For billing purposes, Airship counts the total number of “Total Passes Installed” each month on a customer’s account. The Total Passes Installed count includes each Apple Wallet mobile wallet pass and Google Wallet mobile wallet card that has been installed by an end user on a unique device during the current month, as well as those mobile wallet passes and/or mobile wallet cards that are still installed on devices from prior months.

Wallet passes and/or mobile wallet cards that fit the following conditions are counted in the month deleted or expired, but not the following months:

• Wallet passes and/or wallet cards deleted individually on each device by end users or systematically by Airship Mobile Wallet customers
• Wallet passes and/or wallet cards that have expired on each device

Mobile Wallet — Items Under Management

For Airship Mobile Wallet contracts entered into or renewed prior to July 1, 2016:

For billing purposes, Airship counts the total number of “Wallet Items” each month on a customer’s account that are managed by Airship Mobile Wallet. The Wallet Items under management count includes each unique Apple Wallet mobile wallet pass and Google Wallet mobile wallet pass that was being managed by Airship Mobile Wallet during a given month. This includes Wallet Items that were created that month, as well as those wallet items still under management from prior months.

Wallet items that fit the following conditions are counted in the month deleted or expired, but not the following months:

• Wallet items deleted individually by end users or systematically by Airship Mobile Wallet customers
• Wallet items that have expired

Apptimize Service — Apptimize Monthly Devices

Apptimize Monthly Devices (AMD) means the sum of Monthly Active Users (MAU) or similar equivalent measure for all platforms the Customer uses as further provided herein. The metric for each applicable platform is as follows: (a) for Mobile, Web, OTT (except Roku): the sum of total unique instances of the Customer application featuring the Apptimize SDK that became active within a rolling 30 day period. More specifically as to Mobile, AMD refers to the number of unique iOS and Android devices opening the Customer application or other connected devices featuring the Apptimize SDK within a rolling 30 day period; and for (b) Server, REST, Roku, the number of unique Apptimize User IDs observed in API calls made within a rolling 30-day period.