Movable Ink

Overview and Setup

Movable Ink helps you deliver highly relevant, personalized push notifications, message center messages, and in-app automations.

Contact alliances@airship.com to get started with Movable Ink in Airship. Airship will help you set up your integration and create Message Center templates so you can use your Movable Ink campaigns in Airship.

To use Movable Ink with Airship, you must use your audience’s channel_id or named_user_id identifiers as Movable Ink merge tags — the mi_u query parameter in Movable Ink. This helps ensure that each member of your audience receives personalized content.

To take advantage of Movable Ink, you’ll insert blocks of content or Creative Tags from Movable Ink into your Airship messages. A Creative Tag is a snippet of HTML that includes business logic to render personalized, intelligent content in your Airship message.

Use Cases

Movable Ink helps you personalize the look and feel of your message to suit each individual in your audience.

  • Merge sale-specific information in your messages: Promote product-based messaging in your app after a user views content in a website or an email.

  • Target your audience contextually: Send time-targeted messages to make sure your audience knows about upcoming events, weather, time-targeted offers, etc.

  • Offer behavioral recommendations: Let your audience know about product substitutes or events tangential to their current interests to keep them engaged.

Movable Ink Support in Airship

Movable Ink dynamically generates creative content in real-time for your mobile app using Airship. This table lists many of the Movable Ink capabilities available for Airship apps.

 Note

If a Movable Ink capability is not listed in this table, then it is fully supported for mobile messaging with Airship.

Movable Ink CapabilityRich Push NotificationIn-app Automation/Message CenterNotes
Creative OptimizerDisplay A/B content
OptimizeUse the Channel ID to optimize. Must deep link so Movable Ink can capture clicks and optimize the content. Cannot optimize based on conversions or revenue.
Targeting RulesDate✓*✓**Supported but not recommended because push notifications are cached upon receipt and do not refresh.
Day of Week✓**Supported but not recommended because push notifications are cached upon receipt and do not refresh.
Query Parameters✓*✓***If using Airship with Salesforce Marketing Cloud, your identifiers in Airship (`channel_id` or `named_user`) must match Salesforce’s UUID and be passed through their connector.

**Can only use the UUID (mi_u) parameter.
Time of Day✓**Supported but not recommended because push notifications are cached upon receipt and do not refresh
Stories/Behavioral ActivityAirship’s channel or named user identifiers must be linked to your ESP’s UUID, which Movable Ink uses for Stories user profiles.
Deep linking in the app✓*✓***Must deep link with Branch.io.

**Must use Airship’s custom deep linking solution to track click analytics.
AppsBar Chart✓*As long as the UUID can be used in other data providers to generate content.
Barcode GeneratorRequires a custom solution and only UUIDs can be merged. Can be used with APIs that accept the UUIDs.
Countdown Timer✓*

*Supported but not recommended because push notifications are cached upon receipt and do not refresh.
Data Sources
Facebook Share ButtonRedirects to the web, then to Facebook’s website to post content. Deep linking to Facebook’s app is not possible.
Image PersonalizationAirship stores limited data about app activity, such as last login date, that may be used.
PollingAfter voting, will leave the app to a mobile landing page as long as the UUID is working.
QR Code GeneratorRequires a custom solution, and only UUIDs can be merged. Can be used with APIs that accept the UUIDs.
Scratch OffOn click, will either leave the app for the Scratch off experience or to a custom landing webpage built within the app.
Social Sharing✓**Will be directed to the original app, then the web browser, and finally to the desired destination.
VideoAnimated GIFs only.

Send a Push Notification with Movable Ink

You can insert an image source from a Movable Ink Creative Tag into an Airship message to deliver personalized media to your audience.

  1. Go to your campaign in Moveble Ink and click Code.

  2. Click Push and copy the image source URL (the src attribute of the img tag) from the creative tag.

  3. Go to the Content step of your message in Airship.

  4. Paste the URL in the Media section of your message. Verify that the message preview shows your media from Movable Ink.

  5. Complete the remaining composer steps and send your message.

Send a Message Center message with Movable Ink

Airship Professional Services will create Message Center templates supporting Movable Ink for you. When you compose messages in Airship, you will select a template supporting Movable Ink, then add different parts of your Creative Tags from your Movable Ink campaign to your message.

In the Content step of your message:

  1. Choose how you want to present the message:

    • Add the message to the Message Center inbox only.
      1. Select Message Center and click Add Content.
      2. Click Create.
      OR
    • Add the message to the Message Center inbox AND link to the message from a push notification and/or in-app message.
      1. Select Message Center, combine with Push Notification and/or In-App Message, and click Add Content.
      2. Click Create in the Actions section. Message Center is automatically the selected action.
         Tip

        If you didn’t initially combine Message Center with another message type, you can do so by manually selecting Message Center from the Actions section.

  2. Select your Movable Ink template.

  3. Go to the Content tab for the template.

  4. Enter your Movable Ink URL.

    1. Go to your campaign in Movable Ink, click Code and select Mobile Inbox.
    1. In Movable Ink, copy the link in your Creative Tag. This is the href attribute for the a tag.

    2. Paste the link in a text editor. Example Link: https://customer-1.mi-msg.com/p/cp/27da3f9ed2dab86c/c?url=https%3A%2F%2Fcustomer-1.mi-msg.com%2Fp%2Frp%2Fe9f063eb0495b8d3%2Furl

    3. In the URL, change /c to /r. Updating our example link results in the following: https://customer-1.mi-msg.com/p/cp/27da3f9ed2dab86c/r?url=https%3A%2F%2Fcustomer-1.mi-msg.com%2Fp%2Frp%2Fe9f063eb0495b8d3%2Furl

    4. Copy the revised URL.

    1. Paste the revised URL into the Movable Ink URL Message Center field.
  5. Enter your Movable Ink Image. Go to your campaign in Movable Ink and copy the image source URL (the src attribute of the img tag) from the creative tag. Paste the contents into this field.

  6. Set up the remainder of your message.

  7. Click Save & Exit.

Complete the remaining composer steps and send your message.

Set Up In-App Automation with Movable Ink

To take advantage of Movable Ink in your in-app automation, you must create a custom HTML message containing your Movable Ink Creative Tags.

  1. Go to your campaign in Movable Ink and click Code.

  2. Click In-App Messaging and copy the Creative Tags that you want to add to your automation.

  3. Paste your Creative Tags into the appropriate places in your Custom HTML message.

  4. In the Airship dashboard, click Create and select In App Automation.

  5. For Style, select Custom HTML.

  6. In the Content step, upload your Custom HTML file or provide the URL where your content is hosted.

  7. Complete the remaining composer steps and send your message.

Send an Email with Movable Ink

When setting up an email from Airship, you must add a Campaign Code to your email. If your email links your users to a website, you must add a Conversion Tracking script to your site to track conversions from your email.

To use Movable Ink Creative Tags in an email, you must copy the contents of your creative tags into your email. You can either copy your creative tags directly into your own, custom HTML email, or you can create HTML blocks in the email WYSIWYG editor.

In the Content step of your email:

  1. Go to your campaign in Movable Ink and click Code.

  2. Click Email and copy your Creative Tags.

  3. Paste your Creative Tags somewhere in the HTML Body of your email or create reusable HTML blocks in the WYSIWYG editor.

    Use your own custom HTML
    1. Paste your Creative Tags into your custom HTML.

    2. Click **Add ** for HTML Body.

    3. Upload or paste HTML. Your HTML must contain the Campaign Code you copied in earlier steps.

    Create reusable custom HTML blocks in the WYSIWYG editor
    1. Select an existing layout or select Blank Template.

    2. Drag an HTML block into your email.

    3. Select the block and paste your Creative Tags into the block.

    4. When you finish setting up your email, click Done.

  4. Complete the remaining composer steps and send your message.

Deep Linking Using Movable Ink

Movable Ink recommends that you use Branch.io for deep links.

You must use a Movable Ink URL with a custom template to track clicks in Movable Ink. If you do not need to track clicks in Movable Ink, you can set up deep links using a static URL in Airship. See Deep Links to set up deep links in Airship.

If you’re using Airship’s native deep linking solution, you must modify the Creative Tag URL to use Movable Ink’s links and images in Airship.

  1. In Movable Ink, copy the link in your Creative Tag. This is the href attribute for the a tag.

  2. Paste the link in a text editor. Example Link: https://customer-1.mi-msg.com/p/cp/27da3f9ed2dab86c/c?url=https%3A%2F%2Fcustomer-1.mi-msg.com%2Fp%2Frp%2Fe9f063eb0495b8d3%2Furl

  3. In the URL, change /c to /r. Updating our example link results in the following: https://customer-1.mi-msg.com/p/cp/27da3f9ed2dab86c/r?url=https%3A%2F%2Fcustomer-1.mi-msg.com%2Fp%2Frp%2Fe9f063eb0495b8d3%2Furl

  4. Copy the revised URL.