Movable Ink

Overview and Setup

Movable Ink helps you deliver highly relevant, personalized push notifications, Message Center messages, and in-app automations.

Contact alliances@airship.com to get started with Movable Ink in Airship. Airship will help you set up your integration and create Message Center templates so you can use your Movable Ink campaigns in Airship.

To use Movable Ink with Airship, you must use your audience’s channel_id or named_user_id identifiers as Movable Ink merge tags — the mi_u query parameter in Movable Ink. This helps ensure that each member of your audience receives personalized content.

To take advantage of Movable Ink, you’ll insert blocks of content or Creative Tags from Movable Ink into your Airship messages. A Creative Tag is a snippet of HTML that includes business logic to render personalized, intelligent content in your Airship message.

Use Cases

Movable Ink helps you personalize the look and feel of your message to suit each individual in your audience.

• Merge sale-specific information in your messages: Promote product-based messaging in your app after a user views content in a website or an email.

• Target your audience contextually: Send time-targeted messages to make sure your audience knows about upcoming events, weather, time-targeted offers, etc.

• Offer behavioral recommendations: Let your audience know about product substitutes or events tangential to their current interests to keep them engaged.

Movable Ink Support in Airship

Movable Ink dynamically generates creative content in real-time for your mobile app using Airship. This table lists many of the Movable Ink capabilities available for Airship apps.

Send a Push Notification with Movable Ink

You can insert an image source from a Movable Ink Creative Tag into an Airship message to deliver personalized media to your audience.

1. Go to your campaign in Moveble Ink and click Code.

2. Click Push and copy the image source URL (the src of the img tag) from the creative tag.

3. Go to the Content step of your message in Airship.

4. Paste the URL in the Media section in the Content step of your message. Verify that the message preview shows your media from Movable Ink.

   

5. Complete the remaining composer steps and send your message.

Send a Message Center message with Movable Ink

Airship Professional Services will create Message Center templates supporting Movable Ink for you. When you compose messages in Airship, you will select a template supporting Movable Ink, then add different parts of your Creative Tags from your Movable Ink campaign to your message.

In the Content step of a message in Airship:

1. Choose how you want to present the message:

   • Add the message to the Message Center inbox only.

     1. Select Message Center and click Add Content.

        

     2. Select the Visual editor.

        

     OR
   • Add the message to the Message Center inbox AND link to the message from a push notification and/or in-app message.

     1. Select Message Center, combine with Push Notification and/or In-App Message, and click Add Content.

        

     2. Select the Visual editor in the Actions section. Message Center is automatically the selected action.

        

2. Click Create.

   

3. Select your Movable Ink template under Custom Templates.

4. Go to the Content tab for the template.

5. Enter your Movable Ink URL.

   1. Go to your campaign in Movable Ink, click Code, and select Mobile Inbox.
   2. Copy the URL in your Creative Tag. This is the value of the href attribute of the a tag.
   3. Click the Movable Ink URL field in Airship and paste the URL.

6. Enter your Movable Ink Image.

   1. Go to your campaign in Movable Ink and copy the image source URL (the src of the img tag) from the creative tag.
   2. Click the Movable Ink Image field in Airship and paste the image source.

7. Set up the remainder of your message.

8. Click Save & Exit.

9. Complete the remaining composer steps and send your message.

Set Up In-App Automation with Movable Ink

To take advantage of Movable Ink in your in-app automation, you must create a custom HTML message containing your Movable Ink Creative Tags.

1. Go to your campaign in Movable Ink and click Code.

2. Click In-App Messaging and copy the Creative Tags that you want to add to your automation.

   

3. Paste your Creative Tags into the appropriate places in your Custom HTML message.

4. In the Airship dashboard, click   and select In App Automation.

5. For Style, select Custom HTML.

6. In the Content step, upload your Custom HTML file or provide the URL where your content is hosted.

7. Complete the remaining composer steps and send your message.

Send an Email with Movable Ink

When setting up an email from Airship, you must add a Campaign Code to your email. If your email links your users to a website, you must add a Conversion Tracking script to your site to track conversions from your email.

To use Movable Ink Creative Tags in an email, you must copy the contents of your creative tags into your email. You can either copy your creative tags directly into your own, custom HTML email, or you can create HTML blocks in the email WYSIWYG editor.

In the Content step of your email:

1. Go to your campaign in Movable Ink and click Code.

2. Click Email and copy your Creative Tags.

3. Paste your Creative Tags somewhere in the HTML Body of your email or create reusable HTML blocks in the WYSIWYG editor.

   Use your own custom HTML

   1. Paste your Creative Tags into your custom HTML.

   2. Click Add   for HTML Body.

   3. Upload or paste HTML. Your HTML must contain the Campaign Code you copied in earlier steps.

   Create reusable custom HTML blocks in the WYSIWYG editor

   1. Select a default or saved layout, or select Blank Layout to design your own.

   2. Drag an HTML content element into your email.

   3. Select the HTML element and paste your Creative Tags into the block.

   4. When you finish setting up your email, click Done.

   

4. Complete the remaining composer steps and send your message.

Deep Linking Using Movable Ink

Movable Ink recommends that you use Branch.io for deep links.

You must use a Movable Ink URL with a custom template to track clicks in Movable Ink. If you do not need to track clicks in Movable Ink, you can set up deep links using a static URL in Airship. See Deep Links to set up deep links in Airship.

If you’re using Airship’s native deep linking, use the URL in your Movable Ink Creative Tag. This is the value of the href attribute of the a tag.