Mixpanel

Use the Mixpanel integration to export Mixpanel cohorts into Airship. The export updates the Mixpanel tag group in Airship, and you can then target those cohorts when creating messages. Export a single time, or set up dynamic sync, which updates the tag group every two hours.

Read more about data export and user matching in Mixpanel’s Airship Set Up Guide.

Use Cases

Segmentation
Create a segment using a combination of Airship tags and Mixpanel cohorts. Use these segments to send targeted messages as an In-App MessageA message that appears inside of your app. or Message CenterA place in your app where you can display persistent rich messages, including HTML, video, etc. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to a message center). inbox message. See: Segments Builder Tutorial.
Automation
If you set the Mixpanel cohort to be dynamic, you can also set up AutomationA set of conditions that your audience must meet before they receive a message. or JourneysA series of messages that is initiated by a single automation trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine the continuation of the series. based on a cohort tag being added or removed. See: Configure Triggers: Tag Change.

Setup

Account Setup

First you will need to create an account with both Mixpanel and Airship.

 Note

Your Airship account must include messaging.

SDK Integration

Integrate both Mixpanel and Airship SDKs into your project.

Mixpanel Configuration

Follow setup steps in Mixpanel’s Airship Set Up Guide to complete the configuration and send Mixpanel cohorts to Airship.