Mixpanel

The Mixpanel integration supports two major functions:

• Feed Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. events into Mixpanel. Adding Airship events to Mixpanel provides another behavioral dimension to analyze: audience engagement.

• Export Mixpanel cohorts to Airship as tags. You can export cohorts one time or set up dynamic sync, which updates the mixpanel tag group every two hours. You can then target Mixpanel tags when creating messages:

  • Segmentation: Create a SegmentA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment. using a combination of Airship tags and Mixpanel cohorts. Use these segments to send targeted In-AppA message that appears inside of your app. You can send in-app messages to your entire app audience, not just users who have opted-in to push notifications. or Message CenterA place in your app where you can display persistent rich messages, including HTML, video, etc. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to the inbox). messages.

  • Automation: If you set the Mixpanel cohort to be dynamic, you can also set up Automation rulesA set of conditions that your audience must meet before they receive a message. or JourneysA series of messages that is initiated by a single automation trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine the continuation of the series. based on the addition or removal of a cohort tag. See: Configure Triggers: Tag Change.

Read more about data export and user matching in Mixpanel’s Airship Set Up Guide.

Mixpanel Integration Prerequisites

To support a Mixpanel integration, you must have a Mixpanel account and integrated your app with both the Airship and Mixpanel SDKs.

Send Mixpanel Cohorts to Airship as Tags

You can use your cohorts in Mixpanel to set tags on your audience, helping you organize and retarget your audience based on analytics information from Mixpanel.

You must set up a tag group called mixpanel to take advantage of Mixpanel cohorts in Airship.

Follow setup steps in Mixpanel’s Airship Set Up Guide to complete the configuration and send Mixpanel cohorts to Airship.

Mixpanel RTDS Integration

Mixpanel library initialization requires a Mixpanel project token. See Find Project Token to locate your token.

To set up this integration, you must:

1. Configure your app to set the mixpanel_distinct_id on Airship events. See the Android and iOS setup sections below for more information.
2. Set up the RTDS integration in the Airship dashboard.

When you set up a Mixpanel RTDS integration, your events will contain a mixpanel_distinct_id key. This is the identifier Mixpanel uses to differentiate between unique events. As a fallback, you may want to set your Airship Named User value set as to the mixpanel_distinct_id to ensure that events are matched within Mixpanel.

Android RTDS Setup

Mixpanel Android SDK Docs

// Initialize the Mixpanel library with your project token
MixpanelAPI mixpanel = MixpanelAPI.getInstance(context, "MIXPANEL_PROJECT_TOKEN");

// Get the Mixpanel distinct ID
String distinctId = mixpanel.getDistinctId();

// Add the distinct ID to the current associated identifiers
UAirship.shared().getAnalytics()
                .editAssociatedIdentifiers()
                .addIdentifier("mixpanel_distinct_id", distinctId)
                .apply();

iOS Swift RTDS Setup

Mixpanel Swift SDK Docs

// Initialize the Mixpanel library with your project token
Mixpanel.initialize(token: "MIXPANEL_PROJECT_TOKEN")
let mixpanel = Mixpanel.mainInstance()

// Get the Mixpanel distinct ID
let distinctId = mixpanel.distinctId

// Add the distinct ID to the current associated identifiers
let identifiers = UAirship.shared().analytics.currentAssociatedDeviceIdentifiers()
identifiers.setIdentifier(distinctId, forKey:"mixpanel_distinct_id")
UAirship.shared().analytics.associateDeviceIdentifiers(identifiers)

iOS Objective-C RTDS Setup

Mixpanel Objective-C SDK Docs

// Initialize the Mixpanel library with your project token
Mixpanel *mixpanel = [Mixpanel sharedInstanceWithToken:@"MIXPANEL_PROJECT_TOKEN"];

// Get the Mixpanel distinct ID
NSString *distinctId = mixpanel.distinctId;

// Add the distinct ID to the current associated identifiers
UAAssociatedIdentifiers *identifiers = [[UAirship shared].analytics currentAssociatedDeviceIdentifiers];
[identifiers setIdentifier:distinctId forKey:@"mixpanel_distinct_id"];
[[UAirship shared].analytics associateDeviceIdentifiers:identifiers];

Set Up a Mixpanel RTDS Integration in Airship

You will need your Mixpanel token to set up the integration in Airship.

Begin by navigating to Settings » Real-time Data Streaming, and selecting Mixpanel.

1. Enter a Name and Description for this integration. This helps you identify the integration later.

2. Enter your Mixpanel Project Token.

3. Select Yes if you are implemented in Mixpanel’s European Data Center; otherwise leave No checked. If you are unsure which data center you are on please contact our support team.

4. Choose the event types you’d like to send to Mixpanel. See the next section for a reference table mapping Airship events to Mixpanel events.

5. Click Activate.

Mapping Airship Event Types to Mixpanel

In Mixpanel, you can find your events by type, prefixed with Airship — e.g., Airship First Opt-in for the "type": "FIRST_OPT_IN" event. Because the custom event type differentiates between events by name, Mixpanel uses the event name for custom events (if the event has a name), in the format Airship body.name.

¹Email delivery report events are CUSTOM type events with a body.name property indicating the delivery status of an email. Mixpanel uses the body.name key rather than the type key to better represent the event.
²SMS Delivery reports are CUSTOM type events that use the body.name property to represent the status of your SMS delivery (as reported by the last-mile provider).

Mapping Airship Event Properties to Mixpanel

Mapping Airship Tag Change Event Properties to Mixpanel

When Airship sends a tag change event to Mixpanel, Mixpanel reflects the current tags as event properties. Mixpanel uses the tag group as the property and the tags in the group as the value.

{
  "id": "00000169-4a14-67b2-1ddd-d9e733622c3a",
  "occurred": "2020-06-23T19:00:45.106Z",
  "offset": "1000001260057",
  "processed": "2020-06-23T19:00:47.094Z",
  "type": "TAG_CHANGE",
  "device": {
    "ios_channel": "1ef235f0-03d5-1384-893e-a19b5cd0d110",
    "channel": "1ef235f0-03d5-1384-893e-a19b5cd0d110",
    "device_type": "IOS",
   },
  "body":{
    "add": {
        "crm": [
          "partner",
          "active"
        ],
        "loyalty": [
          "silver_member"
        ]
    },
    "current": {
        "crm": [
          "partner",
          "active",
          "new_user"
        ],
        "loyalty": [
          "silver_member",
          "special_offers"
        ],
        "device": [
          "san_francisco",
          "sports"
        ]
      }
    },
  "type": "TAG_CHANGE"
}

From the example above, Mixpanel maps tag groups and tags as follows: