Customer.io is a behavioral email platform that harnesses user activity and profile data to send targeted campaigns at scale. With the Airship Real-Time Data Streaming and Customer.io integration, incorporate mobile engagement data into your Customer.io profiles and run email campaigns based on Airship events.

Prerequisites

In order for Airship to send events to Customer.io, you need to register users in Customer.io and associate an email address.

See Integrating with Customer.io for more information on registering users.

The important thing to remember is that your Airship Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. must match the identifier you send over to Customer.io in your identify call. In the next section we’ll show you how to set the Airship Named User to match your Customer ID.

Setup

Client Code

In your iOS or Android/Amazon project, set the Airship named user to be the same ID you use in the Customer.io identify call.

iOS

UAirship.namedUser().identifier = "NamedUserID"

[UAirship namedUser].identifier = @"NamedUserID";

See iOS: Named Users for more detail.

Android/Amazon

// Associate the channel to a Named User ID.
UAirship.shared().getNamedUser().setId("NamedUserID");

See Android: Named Users for more detail.

Dashboard

1. Go to Settings » Project Configuration and click Manage for Real-Time Data Streaming.

2. Under Real-Time Data Streaming, click Customer.io.

    Tip

   Previously configured integrations are listed under Enabled Integrations.

3. Configure a new Customer.io integration:

   • Enter a user-friendly name and description.
   • Enter your Customer.io Site ID and API key, found in your Customer.io dashboard Integration settings.
   • Choose one or more event type:
     • Custom EventsEvents that indicate that a user performed a predefined action, such as adding an item to a shopping cart, viewing a screen, or clicking an Unsubscribe button. Custom events can trigger automation and journeys. You can code them into your app or website, or send them to Airship from an external source using the custom event API. Custom events contain properties that you can use to personalize messages.
     • Opens
     • Uninstalls

4. Click Save.

Once you’ve enabled the integration, we’ll start sending events from this app to your Customer.io instance, and they will appear in your user’s activity stream.

The following example from the Customer.io dashboard shows an expanded custom event and open event. The custom event in this example was instrumented using our Google Analytics Tracker, which passes Google Analytics events to Airship as custom events.