Adobe Experience Platform CDP

Overview

Adobe Experience Platform (AEP) CDP creates a unified profiling system by capturing and passing data to Adobe native cloud solutions and third-party tools, like Airship. This integration supports passing Adobe segments and profile attributes to Airship, and sending Airship events to customer profiles within Adobe.

Destination Integration

To send Adobe profile data to Airship, we have Destination integrations for ingesting TagsMetadata that can be associated with a channel or a named user for targeting. Tags are generally descriptive terms indicating user preferences or other categorizations, e.g., wine_enthusiast or weather_alerts_los_angeles. Tags are case-sensitive. and AttributesMetadata that you can use to group and target your audience. Attributes differ from tags in that when evaluating users with attributes, Airship uses operators, e.g., equals, less than/greater than, contains, before/after, to determine whether or not to target a user. Supported attribute types are TEXT, NUMBER, and DATE. to support message targeting and personalization on Airship channels and named users.

Example Attributes Use Case: Leverage Experience Platform profile data to set location attributes within Airship, enabling a hotel brand to display an image for the nearest hotel location for each user.

Example Tags Use Case: Retailers or entertainment platforms can create user profiles on their loyalty customers, and pass those segments into Airship for message targeting on mobile campaigns.

Documentation for our destination integrations is hosted on the Adobe site:

Source Integration

This section describes an Airship Source integration for Adobe, meaning that Airship is the source of the data.

Our source integration uses Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. to send Airship event data, e.g., Opens, Tag change events, etc., to a cloud storage bucket. You map these events to Adobe profiles in the AEP dashboard.

Example Use Case: Enrich your Adobe dataset with Airship-generated information gleaned from tags and events, e.g., Predicted to Churn, Uninstall, purchase events, etc. This data can then be used for further segmentation, triggering of campaigns in other Adobe tools, and profile enrichment.

Configure Storage Bucket

This connection point takes Airship event data and sends it to a storage bucket in either Google Cloud Storage (GCS) or Amazon S3

Before you can set up your connection point, you must create a storage bucket. See our Google Cloud Storage or Amazon S3 documentation to create the bucket, and then proceed to the next section.

Airship Steps

  1. In your messaging project, go to Settings » Real-Time Data Streaming.

  2. Under Real-Time Data Streaming, click Adobe Experience Cloud.

  3. Enter a Name and Description for the integration.

  4. Configure a cloud storage provider. In the previous section, you created either a Google Cloud Storage or Amazon S3 storage bucket.

    • Google Cloud Storage: Enter your private key and bucket name.
    • Amazon S3: Enter your bucket name.
  5. Select the event types that you want to send to Adobe.
    • Opens
    • Closes
    • Sends
    • Control
    • Custom Events
    • First Opens
    • First Opt-In
    • In-App Message Expiration, Resolution, and Display Events
    • Location
    • Region
    • Message Center Read, Delivery, and Delete Events
    • Screen Viewed
    • Web Notification Session
    • Web Notification Click
    • Email Subscription
    • SMS Mobile-Originated
    • Short Link Click
    • Send Rejected
    • Tag Changes
    • Uninstalls
    • Attribute Operations
  6. Click Activate.

It may take several minutes to begin populating events in AEP.

AEP Mapping

Now you are ready to create your schema in the Adobe Experience Platform.

See Create a schema using the Schema Editor on the Adobe documentation site to get started using the Airship Event mixin.