A segment is a grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment.
Use Airship's automatically-generated lifecycle information about your app users to target specific audience members.
Send a follow-up push notification or email to an audience segment of a previous message.
Learn the process of splicing Performance Analytics results by tag.
Create audience lists for specific topics.
Create audience lists using your own data.
Segments are predefined groupings of your audience that you can construct using Tags in the Segments Builder.