LiveRamp

Use Airship’s integration with LiveRamp to export audience data for activation across LiveRamp’s extensive network of advertising partners. This integration uses Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. to create and schedule exports of CSV data that can be accessed by your LiveRamp account.

The LiveRamp integration enables you to:

  • Export audience data containing identifying information: email addresses, phone numbers, physical addresses
  • Schedule regular exports of your data
  • Choose between Cloud Storage (Amazon S3) or SFTP delivery methods
  • Activate your audiences across LiveRamp’s network of advertising partners

LiveRamp integration requirements

This integration requires these accounts:

  1. LiveRamp
  2. Airship — Must include both:

To export using SFTP, you must have this information to complete the configuration:

  • SFTP server details from LiveRamp:
    • Host address
    • Username
    • Password
  • Preferred key exchange algorithm

To export to an Amazon S3 destination, you must have this information to complete the configuration:

  • S3 bucket name
  • Access key
  • Secret key
  • Region
  • Optional: Path prefix for files
 Important

You must you have proper consent and legal basis for sharing the exported data with LiveRamp and their advertising partners.

Set up data export

Follow the steps in Scheduling delivery of Performance Analytics data with these settings:

  • Destination: Amazon S3 or SFTP
  • Export Format: CSV
  • Export recurrence interval: Daily, weekly, or monthly

Troubleshooting and support

If you encounter issues with the LiveRamp integration:

  1. Check the export logs in Airship for errors.
  2. Verify your LiveRamp account status.
  3. Contact your LiveRamp account team or submit a Support Ticket through the LiveRamp Community Portal
  4. Contact Airship Support if issues persist.

Additional Resources: