Location Triggers

Use location data to trigger automation and journeys.

You can trigger automation and journeys based on location events, e.g., a user's movement in and/or out of a geofence or proximity to a beacon signal. Our location triggers require integration with one of our location data partners, Gimbal or Radar. See the Location Triggers Tutorial for detailed usage steps.

Gimbal
Gimbal sends location data to Airship via our Gimbal Adapters. An Airship Gimbal Adapter is a drop-in class for iOS, Android, and Amazon that integrates Gimbal Places events with Airship. The Gimbal data can then be used with these triggers:
  • Location: The message is sent when a device enters or exits a specific geographical location.

  • Location Attributes: The message is sent when a device enters or exits a geographical location associated with predefined attributes.

See the Gimbal partner documentation to configure the integration and for a list of Gimbal key terms.

Radar
Radar sends location data to Airship using our server-side Custom Events API. Whenever location events are generated, Radar will send custom events and properties to Airship. This data can then be used with the Custom Event trigger:
  • Custom Event: The message is sent when a specified Radar-based custom event occurs.

See the Radar partner documentation to configure the integration and for the full list of Radar Events.

 Tip

In addition to automation triggers, Airship's location service records location events and stores them for later use when constructing segments Reusable audience selection criteria. You can use segments when targeting an audience instead of recreating your audience selections every time you send a message. for audience targeting.