Sequence templates
A Sequence template is a prefilled Sequence you can use as a starting point for common messaging scenarios.
This document describes each Sequence template, provides steps for accessing them, and lists considerations for editing. See Create a Sequence for full documentation about creating a new Sequence and composing its messages.
Each message in a Sequence counts toward your Sequences and Automation Message LimitLimits that cap the number of messages you can send within a specified time frame, preventing you from over-messaging your users. They are set at the project level..
Types of Sequence templates
Default channels, trigger, outcome, message content, and delivery timing are described for each template type.
Welcome Series
Send onboarding messages. Default settings:
| Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
|---|---|---|---|---|---|
| App | First SeenA trigger that initiates an Automation or Sequence when members of your audience opt in to notifications or open your app for the first time. | Default Sequence behavior: Users who trigger the Sequence will receive all messages in the Sequence. | Delay: 1 day Message type and content: Push notification, with title and body welcoming the user to the app. | Delay: 3 days after message 1 Message type and content: Push notification, encouraging the user to check out the brand’s best features. | All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses. |
Authentication Sequence
Encourage users on anonymous channels to log in to your app, which associates them with a Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual.. This creates a known contact within Airship. Default settings:
| Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
|---|---|---|---|---|---|
| App | First SeenA trigger that initiates an Automation or Sequence when members of your audience opt in to notifications or open your app for the first time. | Conversion: Users who trigger the Sequence and then log in to the app will exit the Sequence. | Delay: 7 days Message type and content: Push notification, with title and body encouraging user to log in to the app. | All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses. |
Named user association at login must be implemented for your app. See: Associating Channels with Named Users.
Re-engagement Sequence
Win back inactive audience members. Default settings:
| Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
|---|---|---|---|---|---|
| App, Web | InactivityA trigger that initiates an Automation or Sequence when a member of your audience does not use your app or website for a period of time., set to 15 days | Conversion: Users who trigger the Sequence and then re-engage with the app or website will exit the Sequence. They are represented in the Reactivations count in the Performance ReportA report that compares audience behavior to a Sequence’s goal. It displays performance metrics and a link to the message report for each message in the Sequence. and Sequence tests. | Delay: None Message type and content: Push notification or web push notification, with title and body telling the user that they are missed. | Delay: 7 days after message 1 Message type and content: Push notification or web push notification, with title and body telling the user that they are missing out. | All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses. |
Using a Sequence template
Select the plus icon () in the dashboard header, select Sequence, then select a template. The Sequence will open to the Journey MapA visualization of messaging components that can be connected to create a continuous user experience. You can also create and edit from the map.. Details to keep in mind as you complete configuration:
Trigger and Outcomes — Make sure your Trigger and Outcomes are appropriately configured for the Sequence’s goal.
For Sequences using the Re-engagement Sequence template, you cannot edit the Conversion selection in the Outcomes step. Users will exit the Sequence and be counted as a Reactivation in the Performance ReportA report that compares audience behavior to a Sequence’s goal. It displays performance metrics and a link to the message report for each message in the Sequence. and Sequence tests.
For Sequences using the Authentication Sequence template, Contact association is the preselected conversion event in the Outcomes step, but you have the option to edit and select a custom event.
Messages — Verify the settings for the default messages and any messages you add to the Sequence.
Delay and conditions — Adjust the delay and/or conditions, as necessary.
- For Sequences using the Re-engagement Sequence template, there is no delay setting for the first message.
- For Sequences using the Authentication Sequence template, Anonymous channels is preselected for the Channel condition for the first message, and cannot be edited.
Content — Make sure to edit the placeholder text in each message, adding brand-specific content. For a Welcome Series, highlight features that your users can get started with right away. For Re-engagement, highlight the features and/or deals that your users are missing out on.
Delivery — All messages are set to Send immediately by default.
After setting up your new Sequence, you can:
- Test the Sequence before starting it.
- Start the Sequence to make it available to your audience.
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