Set Channel Priority

Priority Channel is a channel coordination strategy through which you can target the highest priority channel associated with each user.

Before you can target your audience by channel priority, you must set the priority order in your project. You must have at least two channels configured and enabled.

See: Channel Orchestration: Priority Channel With Fallback.

Set the priority order of your project’s configured and enabled channels:

  1. Go to Settings » Project Settings and click Manage for Channel Priority.
  2. Check the Enable box next to any channel you would like to include, and click the arrows to change their order.
  3. Click Save.


Additional processing time may be required to set the priority_platform tag for larger audiences. The priority_platform tag will be available for use after several minutes for smaller audiences and up to several hours for audiences of 1 million or more.