About preference centers

A preference center is a page where users can manage their opt-in statuses for the subscription lists in your project. Preference centers are presented within your app or website, or as an Airship-hosted web page.

Preference centers can support either a single channel or multiple channels. For both, you select which Subscription ListsAn audience list of users who are opted in to messaging about a specific topic. Users can manage their opt-in status per list using a preference center. to display.


  • Multi-channel preference centers are available for App Experience Platform (AXP) customers only.
  • Single-channel preference centers are available for non-AXP customers only.

  • Single-channel preference centers support app, web, and email. Preferences are updated per channel.

  • Multi-channel preference centers support app, web, email, and SMS, but they can be configured for a single channel only.

    Preferences are updated at the Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. level per channel type. For instance, if a user has two app channels and they update a preference for an app subscription list, then Airship updates both app channels for their named user, not just the one for the device they are on.

    You can organize the subscription lists automatically by channel or manually group the lists under headings you create.

Any change to subscription status is a Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. event. For single-channel preference centers, the event is per channel. For multi-channel, it includes the named user. Even if you do not use Airship for all your channels, you can still use our multi-channel preference centers for your other channels and keep your external providers in sync via named user subscription status.

Steps for making a preference center available to users depends on how it will be accessed:

When you make changes to a preference center, the updates are published in real time.


Airship preference centers are widgets that can be embedded in a page in an app or website. Please verify with your legal team that your full preference center page, including any web page for email preference centers, is compliant with local privacy regulations.

Opt-in prompt

For App and Web, you can add an opt-in prompt that appears in the preference center on devices that have notifications disabled. Clicking the button opens the settings for your app. For a web preference center, your web developer must code an action for the button. Both the message and button text can be customized.

No icon is present by default, but you can enter an HTTPS URL for an icon image. If your Airship plan includes CDN support you can also upload media or select from previously uploaded media.

In a multi-channel preference center grouped by category, there is a single opt-in prompt used for both app and web. If grouped by channel, you can configure an opt-in prompt for each channel.