Journey templates

Journey templates are prefilled journeys you can use as starting points for common messaging scenarios. They are fully editable, and an onscreen tour leads you through the editing process.

This document describes each journey template, provides steps for accessing them, and lists considerations for editing. See the Journey Composer Tutorial for full documentation about creating a new journey and composing its messages.

Note

Each message in a journey counts toward your Journeys and Automation Message LimitLimits that cap the number of messages you can send within a specified time frame, preventing you from over-messaging your users. Message limits are set at the project level. .

Types of journey templates

Welcome Series — Send onboarding messages. Default settings:

Channels Trigger Outcome Message 1 Message 2 Delivery timing
App First SeenA trigger that initiates an automation or journey when members of your audience opt in to notifications or open your app for the first time. Default journey behavior: Users who trigger the journey will receive all messages in the journey. Delay: 1 day
Message type and content: Push notification, with title and body welcoming the user to the app.
Delay: 3 days after message 1
Message type and content: Push notification, encouraging the user to check out the brand’s best features.
All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Channels	Trigger	Outcome	Message 1	Message 2	Delivery timing
App	First SeenA trigger that initiates an automation or journey when members of your audience opt in to notifications or open your app for the first time.	Default journey behavior: Users who trigger the journey will receive all messages in the journey.	Delay: 1 day Message type and content: Push notification, with title and body welcoming the user to the app.	Delay: 3 days after message 1 Message type and content: Push notification, encouraging the user to check out the brand’s best features.	All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Authentication journey — Encourage users on anonymous channels to log in to your app, which associates them with a Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. . This creates a known contact within Airship. Default settings:

Channels Trigger Outcome Message 1 Message 2 Delivery timing
App First SeenA trigger that initiates an automation or journey when members of your audience opt in to notifications or open your app for the first time. Conversion: Users who trigger the journey and then log in to the app will exit the journey. Delay: 7 days
Message type and content: Push notification, with title and body encouraging user to log in to the app.
All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Channels	Trigger	Outcome	Message 1	Message 2	Delivery timing
App	First SeenA trigger that initiates an automation or journey when members of your audience opt in to notifications or open your app for the first time.	Conversion: Users who trigger the journey and then log in to the app will exit the journey.	Delay: 7 days Message type and content: Push notification, with title and body encouraging user to log in to the app.		All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Note

Named user association at login must be implemented for your app. See: Associating Channels with Named Users.

Re-engagement journey — Win back inactive audience members. Default settings:

Channels Trigger Outcome Message 1 Message 2 Delivery timing
App, Web InactivityA trigger that initiates an automation or journey when a member of your audience does not use your app or website for a period of time. , set to 15 days Conversion: Users who trigger the journey and then re-engage with the app or website will exit the journey. They are represented in the Reactivations count in the Performance ReportA report that compares audience behavior to a journey’s goal. It displays performance metrics and a link to the message report for each message in the journey. and journey tests. Delay: None
Message type and content: Push notification or web push notification, with title and body telling the user that they are missed.
Delay: 7 days after message 1
Message type and content: Push notification or web push notification, with title and body telling the user that they are missing out.
All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Channels	Trigger	Outcome	Message 1	Message 2	Delivery timing
App, Web	InactivityA trigger that initiates an automation or journey when a member of your audience does not use your app or website for a period of time. , set to 15 days	Conversion: Users who trigger the journey and then re-engage with the app or website will exit the journey. They are represented in the Reactivations count in the Performance ReportA report that compares audience behavior to a journey’s goal. It displays performance metrics and a link to the message report for each message in the journey. and journey tests.	Delay: None Message type and content: Push notification or web push notification, with title and body telling the user that they are missed.	Delay: 7 days after message 1 Message type and content: Push notification or web push notification, with title and body telling the user that they are missing out.	All messages are set to Send immediately: Airship sends your message after receiving the triggering event and after the delay period elapses.

Use a journey template

Go to Journeys and select a template, and the journey will open to the Journey ManagerA preview of the messages in a journey, with options for editing and testing, and for running experiments. . Then follow the onscreen tour and edit the journey:

Journey settings: Make sure your Trigger and Outcomes are appropriately configured for the journey’s goal.
- For journeys using the Re-engagement journey template, you cannot edit the Conversion selection in the Outcomes step. Users will exit the journey and be counted as a Reactivation in the Performance ReportA report that compares audience behavior to a journey’s goal. It displays performance metrics and a link to the message report for each message in the journey. and journey tests.
- For journeys using the Authentication journey template, Contact association is the preselected conversion event in the Outcomes step, but you have the option to edit and select a custom event.
Messages: Verify the settings for the default messages and any messages you add to the journey.
- Delay and conditions: Adjust the delay and/or conditions, as necessary.
  - For journeys using the Re-engagement journey template, there is no delay setting for the first message.
  - For journeys using the Authentication journey template, Anonymous channels is preselected for the Channel condition for the first message, and cannot be edited.
- Content: Make sure to edit the placeholder text in each message, adding brand-specific content. For a Welcome Series, highlight features that your users can get started with right away. For Re-engagement, highlight the features and/or deals that your users are missing out on.
- Delivery: All messages are set to Send immediately by default.

After setting up your new journey, you can:

Test the journey before starting it. See: Test a Journey.
Click Start journey to make the journey available to your audience.

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