Journey Performance

The Performance report shows audience behavior compared to the journey’s goal. It displays performance data and a link to the message report for each message in the journey.

  • A journey’s Performance report is available after you start the journey. You will not see links to the reports until then.
  • Engagement data is sent to Airship as soon as it becomes available. Often data is delayed because of connectivity issues with a user’s carrier, wifi, power, etc. You should wait at least 12 to 24 hours before acting on this data to allow for potential lags.
  1. Go Messages » Messages Overview and click   for a journey.

    The screen has the same layout as the Journey ManagerA preview of the messages in a journey, with options for editing and testing, and for running experiments. , and the message previews show the content as it was when the journey was first started. The report contains these main elements:

    • Performance data — Statistical data for the journey and each message. See Performance Data on this page.
    • Message reports — Click   Report to open an individual message report.
  2. (Optional) Select a time frame to update the viewable data.

  3. Select Active audience / Control group to change the viewable data. This option only appears if you set a control group for the journey.

Performance Data

The following data are included in the Performance report:

The trigger used to initiate the journey (tag change, custom event, inactivity, etc.) and the total number of times it was triggered. The trigger and count are located in the banner at the top of the report.

Users may trigger the journey more than once, depending on the journey’s rule limitLimits that cap the number of times any member of your audience can trigger a journey, helping prevent you from over-notifying your audience, e.g., a maximum of 1 per day. Rule limits are set per journey and apply at the named user level. , so this count may be higher than the number of individual users who triggered the journey.

Conversions / Reactivations
The number of users who exited the journey by a Conversion event. If your journey does not have a Conversion outcome, this count will not appear. For journeys using the Inactivity trigger, Conversions is instead labeled Reactivations. The conversion/reactivation count is located above   Filtered for each message.
Filters and counts
The reasons why users exited the journey, or fell out of the funnel. Filters and their counts are listed under   Filtered, to the left of each message in the journey. Filters include:
  • Conditions — The number of users who exited due to not meeting the message’s tag conditions, e.g., message 2 was only delivered to users with tag hotdog.
  • Rescheduled — The number of users awaiting the scheduled first message in a journey who then performed the trigger event again, resulting in rescheduling the message delivery.
  • Other — The number of users who exited due to other reasons.
Users eligible for message
The total number of users that have met the criteria to receive the message.
Direct engagements
  • The total number of direct app opens and clicks on web notifications.
  • The percentage of direct engagements is calculated as Direct Engagements / Number of Sends * 100.