Journey Map

Go to Journeys » Journey Map. Your journeys and In-App AutomationMessages that are cached on users' devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. messages are listed in the sidebar, and you can also find them by name using the search bar. When you select from the sidebar or search results, the map updates with a view of its trigger and the upstream and downstream journeys or in-app automation messages that are connected to your selection. The connecting line between items displays outcomes and associated events as configured in the journey settings.

Sidebar

The default sort order is Last Modified, which applies to both journeys and in-app automation. For journeys, you can sort by Performance (journey conversion rate) or In Progress Count (the number of users currently in the journey). Click   /   to sort ascending/descending.

The sidebar summaries list:

• The journey or message name
• Last modified date, time, and time zone
• Trigger — Journeys only
• Number of messages — For in-app automation, the number will always be 1.
• Status (Active, Paused, or Draft) — Journeys only. This feature is in development for in-app automation. See Messages OverviewA view of all your project’s messages, journeys, and A/B tests, with options for editing their settings, content, status, and more. for accurate in-app automation status.

Click   and Show list   to collapse and expand the sidebar.

Map cards

In the map, each journey and in-app automation is represented by a card with related data for All Time. For journeys, you can select a time frame, and the data on each card will reload with that data for that period.

Journey cards display:

• Journey name
• In Progress — The sum of Users eligible for message counts for all messages in the journey.
• Conversions — The rate of conversion, calculated by the number of users who exited the journey by a conversion event divided by the total number of times the journey was triggered.
• Conversion trend — For journeys with a control group, the difference between the BaselineThe benchmark conversion rate of a journey’s control group. It represents the conversion rate you would expect to see without messaging, and it is used to calculate the lift rate. and current conversion rates for the selected time frame. It appears in green for a positive trend and red for a negative trend. Click the trend to see the Lift RateThe percent increase or decrease in the active audience conversion rate against the baseline. , baseline, and the date the baseline was set. See: Journey Control Groups.

In-app automation cards display:

• Message name
• Status — This feature is in development for in-app automation. See Messages OverviewA view of all your project’s messages, journeys, and A/B tests, with options for editing their settings, content, status, and more. for accurate in-app automation status.
• Impressions — The total number of views by your audience.
• Dismissals — The total number of times your audience closed the message without engagement, e.g., following a link, clicking a button.
• Button clicks — The total number of button clicks for the message. Hover over the count to see a breakdown of clicks per button name.

Click a card in the map to see its available actions:

• Manage — Opens the Journey ManagerA preview of the messages in a journey, with options for editing and testing, and for running experiments. , or opens the In-App Automation composer to the step last edited for that message.
• Performance — Opens the Performance reportA report that compares audience behavior to a journey’s goal. It displays performance metrics and a link to the message report for each message in the journey. or the in-app automation message report. Available for started/active journeys and in-app automations only.
• Focus — Reloads the map to show the upstream and downstream connections for your selection.
• Start — Makes a draft in-app automation or journey active. This is the same as clicking Start journey, or Finish for in-app automation, in the composer. Available only if it can be started. Otherwise, click Manage and complete the composer steps.
• Publish changes — Journeys only:
  • Started, with unpublished changes — Applies the changes.
  • Paused, with unpublished changes — Applies the changes and makes the journey active. This is the same as clicking Start journey from the Journey ManagerA preview of the messages in a journey, with options for editing and testing, and for running experiments. .

You can also select multiple cards in the map and perform the following actions for all selected cards at once:

• In-app automation — Same as Start described above.
• Journey — Draft — Same as Start described above.
• Journey — Started, with unpublished changes — Same as Publish changes described above.
• Journey — Paused, with or without unpublished changes — Applies the changes, if any, and makes the journey active. This is the same as clicking Start journey from the Journey ManagerA preview of the messages in a journey, with options for editing and testing, and for running experiments. .

Hold down Shift on your keyboard and click to select cards, then click Publish all changes, if available. Click   to zoom out if you cannot see all connected elements in your journey.

If none of the selections are valid (have unpublished changes or can be started), Publish all changes does not appear. If any of the selections are invalid (do not have unpublished changes or cannot be started), Publish all changes appears but is disabled.

Quick drafts

You can create a draft journey or in-app automation by providing only its name or by selecting a Journey TemplatePrefilled journeys you can use as starting points for common messaging scenarios. They are fully editable, and an onscreen tour leads you through the editing process. . This option is available when you first open the map. If you already made a selection from the sidebar or map, click Journey Map and reload the page to return to the map’s default state.

After creating the draft, it appears in the map and sidebar.

For in-app automation:

1. Click   in the map.
2. Select In-App Experience from the sidebar.
3. Click In-App Message.
4. Enter a name for the in-app automation.
5. Click Continue.

For a journey:

1. Click   in the map.
2. Click Start from scratch.
3. Enter a name for the journey.
4. Click Continue.

For a journey template:

1. Click   in the map.
2. Click a template type.