About Journeys

The journey map

Go to Journeys in the dashboard to access the journey map. From there you can:

• Create and edit the individual components of a journey — a SequenceA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey., SurveyQuestion-and-answer experiences used to collect and aggregate feedback or generate a net promoter score. They are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times., SceneMulti-screen experiences that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. Scenes can include survey questions or be presented as a story., or In-App AutomationMessages that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times..
• Connect components together to form a journey.
• View performance information for an individual component and a mapped view of its triggers, events, outcomes, and upstream and downstream connections.

Selecting a journey component

Search by name or click Show all and select from the list of all journey components in your project. The list displays each item by name, along with:

• Status — Draft, Live (Active), Paused, or Completed
• Type — Sequence, In-App Automation, Scene, or Survey
• Last modified — Today, 4 days ago, 8 months ago, etc., relative to your current date, time, and time zone

The default sort order is Last Modified, descending. Click the column header to toggle ascending/descending. The list filters as you enter search text, and can you apply filters for Status and Type. Archived components are not included in the list or returned in search results.

Map cards

After selecting a journey component, it is represented as a card in the map, along with its triggers, events, outcomes, and upstream and downstream connections.

Multiple triggers for a journey component are stacked, with the most recent addition on top. Click the stack to expand it and display all configured triggers. Click the component card to collapse the stack.

The map displays data for the last seven days by default. You can select a new time frame, and the map will reload with the data for that period. Click in the search bar to restore the map to its initial state.

Sequence data

Data displayed for sequences in the journey map:

• Name
• Message count
• Status
  • Draft — Grey, without statistics, labeled Draft
  • Started — Green, with statistics
  • Paused — Orange, with statistics, labeled Paused
  • Completed — Blue, with statistics, labeled Completed
  • Archived — Black, without statistics, labeled Archived
• Statistics
  • In Progress — The sum of Users eligible for message counts for all messages in the sequence.
  • Conversions — The rate of conversion, calculated by the number of users who exited the sequence by a conversion event divided by the total number of times the sequence was triggered. Conversions are labeled Reactivations for sequences using the Inactivity trigger.
  • Conversion trend — For sequences with a control group, the difference between the BaselineThe benchmark conversion rate of a sequence’s control group. It represents the conversion rate you would expect to see without messaging, and it is used to calculate the lift rate. and current conversion rates for the selected time frame. It appears in green for a positive trend and red for a negative trend. Click the trend to see the Lift RateThe percent increase or decrease in the active audience conversion rate against the baseline., baseline, and the date the baseline was set. See: Sequence Control Groups.

Triggers for a sequence appears to its left. Date Attribute, Recurring Schedule, and Specific Date and Time triggers will not appear if the specified timing is outside of the selected time frame in the map. The option to configure outcomes appears to its right.

In-app experience data

Data displayed for in-app automations, surveys, and scenes in the journey map:

• Name
• Screen count — Scenes only.
• Status
  • Draft — Grey, without statistics, labeled Draft
  • Started — Green, with statistics
  • Paused — Orange, with statistics, labeled Paused
  • Completed — Blue, with statistics, labeled Completed
  • Archived — Black, without statistics, labeled Archived
• Statistics
  • Displays — The total number of views by your audience.
  • Dismissals — The total number of times your audience closed the message, survey, or scene without engagement, e.g., following a link, clicking a button.
  • Completions
    • Scenes — The total number of times all screens in a scene were displayed and the rate of completion. Only applicable for scenes with more than one screen.
    • Surveys — The total number of times the survey was submitted.
    • In-app Automation — Not applicable.
  • NPS Score — The overall Net Promoter Score. Scenes and Surveys only.
  • Button Clicks — The total number of times your audience tapped the buttons in a scene. Only appears if the scene does not contain an NPS survey.

For scenes and surveys, only Displays appears on the card. Click the Displays count to open an additional panel that displays Dismissals, Completions, and NPS Score. Click the NPS Score to show/hide the percentage of Promoters, Passives, and Detractors. Click View Detail above the metrics to open its performance report. See: About Scenes: Reporting and About Surveys: Reporting.

Triggers appears to its left and the option to add another journey component appears to its right.

Actions

Click a card in the map to see available actions appear above the card. You may need to click to expose some actions.

A message’s current status is displayed in a dropdown menu: Draft, Live, Paused, Completed, or Archived.

Make a selection from the dropdown menu to change the message status or archive the message. Click icons for these actions:

• Edit — See: Edit a sequence, Edit a message.

• Performance — Opens the performance report. Available only if started/live/active. See:

  • Sequence Performance reportA report that compares audience behavior to a sequence’s goal. It displays performance metrics and a link to the message report for each message in the sequence.
  • In-app automation message report
  • About Surveys: Reporting
  • About Scenes: Reporting

• Duplicate — Creates a copy in draft state and reloads the map with the duplicate selected. The draft has the same name as the original, with - Copy appended.

• Delete — Deletes a draft scene, survey, or in-app automation from your project. Once they have been started they cannot be deleted, only archived. Sequences cannot be deleted, only archived.

• Unlink — Removes a component from a journey. The map will refresh to focus on the component you unlinked.

• Publish changes — Sequences only:

  • Started, with unpublished changes — Applies the changes.
  • Paused, with unpublished changes — Applies the changes and makes the sequence active. This is the same as clicking Start from the Sequence ManagerA preview of the messages in a sequence, with options for editing and testing, and for running experiments..