Create an in-app automation

Set up messages that appear in your app when users meet certain conditions.


Review your project’s Background Push setting status before sending In-App Automation messages.

To get started, click   and select In-App Automation. After completing a step, click   in the header to move on. Click   if you want to name the message or flag it as a test.


Select a message style: banner, modal, fullscreen, or Custom HTML.


When uploading a custom HTML message, the settings available in this composer are reduced to only those applicable to the Custom HTML message style.


Select a layout to determine how the elements of message (media, header, body/text) appear for the selected style. Layout options vary by message style.


If your account includes Personalization features, you will instead select a layout in the Content step.


Enter a message name, then configure optional features.


Select your message audience:

  • All Users: Sends the message to your entire audience.
  • Test Users: Predefined recipient groups. After choosing Test Users, select from the Test Groups dropdown menu that appears. See: Preview and Test Groups.
  • Target Specific Users: Create a recipient group based on available conditions. See: Target Specific Users: In-App Automation.


Configure the content of your message. If your account includes Personalization features, first click Classic and select a layout, then proceed. If you selected Custom HTML as the message style, the only two Content sections will be Upload HTML and Custom Keys.

A preview will display as you type. Available fields and options vary per message style.

  • Footer: Fullscreen messages include a Footer field, which is designed to link to your Terms and Conditions, Privacy Policy, or additional information to help the user make a more informed decision about the actions they could take in this message. The footer inherits the styling of the body text and functions as a button. Enter text for the footer.

  • Media: Enter an HTTPS URL that will be accessible by your mobile audience. If your Airship plan includes CDN support you can also upload media or select from previously uploaded media. Contact Support if you are interested in enabling CDN media hosting.
    1. Select Upload and click Insert Media.

      1. Click Choose file and select a file to upload, or select from previous uploads.

        • The default sort order is most recent upload first.
        • You can search by file name or keyword.
        • A file preview appears after upload or selection. Click   to preview audio and video files.
      2. (Optional) Add or edit keywords for the file to help organize your uploads.

        • Enter a term in the search field below the preview and select from results, or click Add keyword: [term].
        • Click   to remove a keyword.
      3. Click Insert selected media.

    2. Buttons: Enter button label text and click Add button. Banner and modal messages support up to two buttons. Fullscreen messages support up to five buttons. If more than one button is added, choose a button layout: separate, joined, or stacked.

    3. Custom KeysAdditional key-value pairs in your push notification payload for use by custom code in your app. You can use custom keys to pass additional campaign identifiers for analytics, pass user information to the device, control the look and feel of the app, provide image links, etc. : Enter a key and value. Click Add Another for additional keys.


    Assign an action for each button in the message.


    If you selected Custom HTML as the style, the only option in the Actions step is to Set a tag when the message is displayed. You must set other actions within your custom HTML file.

    1. Select a button action from the dropdown menu, then configure its settings.
    2. (Optional) Set a tag when a button is pressed.
    3. (Optional) Set a tag when the message is displayed.

      Use this in conjunction with tag-based targeting to prevent a message from being seen or to chain the display of messages. E.g., set a tag “message1” on display of one message, and only display a second message to users who have the “message1” tag.


    Optionally override the default design settings set for your project. Enable Background, Text, or Buttons, and make your changes.

    • Changes apply to the current message only and do not affect the project’s default design settings.
    • The available options are the same as those available when setting design defaults for your project.


    Configure the trigger that will cause the message to appear to users. You must configure at least one trigger, and you can also set cancellation events and additional display conditions.


    Review your message. If you want to make changes, click EDIT, make your changes, then either click   or click the central navigation dot to return to the Review step. If you exit before this final step, the message is still a draft and not yet active.

    Click Finish to make the message active.