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A/B tests

About A/B testing

An A/B test compares user responses to different versions of content in a message, app, or website. Some A/B tests can …

A/B test types

Airship provides multiple A/B testing options for various metrics and channels.

Message A/B tests

Experiment with up to 26 message variations to determine audience engagement.

Scene A/B tests

Use an A/B test to determine which version of a Scene has the best impact based on your selected metric. iOS SDK …

Sequence A/B tests

Use an A/B test to determine which version of a message has the best impact on a Sequence’s conversions or …