Performance Analytics reports are accessed via
Dashboards and Spaces.
Available reports are listed and defined below.
Definitions
Cohorts
Dashboard Reports
Retention by Install Week
See the activity of new users over time. Each row represent a cohort of
users that opened the app for the first time in the labeled week. The install
count represents all the users that installed in the calendar week. Day One
retention is the percentage of people that opened the app the next day after
install. Day One through Seven Retention, 7-14, and 14-30 is the percentage of
people that opened the app anytime between that range from the install cohort.
Activation Cohort
An activation cohort gives you a view of the group of people who complete a
specific event in your app, as well as their open activity each day after
completing the event. This type of report is helpful for finding which events
in your app ultimately lead to a user returning day after day. This is often
referred to as a behavioral cohort as opposed to a retention cohort, which
tracks activity of users after an install.
which tracks activity of users after an install.
Shared Space Reports
Retention by Install Day - Heatmap
Heatmap view of daily user retention by install day cohort. Use this report
to identify days that had higher or lower retention than normal.
Retention by Install Day - Line
Line visualization of daily user retention by install day cohort. Use this
report to identify days that had higher or lower retention than normal.
Uninstalls by Install Date
Rate of uninstall events by install day. Use this report to identify days in
which more uninstalls occurred than normal.
Uninstalls by Install Week
Rate of uninstall events by install week. Use this report to identify weeks
in which more uninstalls occurred than normal.
Keep in mind that since data is calculated at the week level, it can
trickle in over time and update the rate. A user installing on 30 July will
appear in the 24 July install week. If the user uninstalls on 5 August,
that is still within a week, so the 00 Week Retention rate will be different
on 3 August and on 6 August.
Device Properties
Dashboard Reports
Unless otherwise indicated, the data in each report corresponds to the date
range specified in the Filters section.
Notification Opt-in Enabled Devices (All Time)
Percentage of opted-in and opted-out devices, split by platform. These
charts display the total number of opted-in/out devices on your app:At the bottom of the report, you will see iOS Opt-In Benchmarks. These
numbers provide some guidance on industry standard opt-in/out rates, based
on our benchmark studies.
The Low, Medium, and High percentages indicate the 10th, 50th, and
90th percentiles, respectively, for your industry.
Notification Opt-in Enabled Devices (During Date Range)
Percentage of users that have opted-in or out of push notifications during
the specified date range.
Background Enabled (During Date Range)
Percentage of background-enabled Devices.
Location Enabled (During Date Range)
Percentage of location-enabled devices.
Timezones (Top 50) (During Date Range)
The top 50 time zones among your users.
Language Country (Top 50) (During Date Range)
The top 50 country tags among your users.
Language (Top 50) (During Date Range)
The top 50 language tags among your users.
iOS Model (Top 50) (During Date Range)
The top iOS models among your users.
iOS Version (Top 50) (During Date Range)
The most frequently installed iOS versions among your users.
iOS App Version (Top 50) (During Date Range)
The most frequently installed iOS app versions among your users.
iOS UA Version (During Date Range)
The most frequently installed iOS SDK versions among your users.
Android Version (Top 50) (During Date Range)
The most frequently installed Android versions among your users.
Android App Version (During Date Range)
The most frequently installed Android app versions among your users.
Android UA Version (During Date Range)
The most frequently installed Android SDK versions among your users.
Shared Space Reports
Android App Version by Opt In Status
Current audience by Android app version, pivoted by opt-in status.
Stacked bars of opted-in user status by week for the last three months.
Lifecycle
Dashboard Reports
Daily Active Users
The number of unique users that opened your app in the last 1 day (does not
include today).
Weekly Active Users
The number of unique users that opened your app in the last 7 days (does not
include today).
Monthly Active Users
The number of unique users that opened your app in the last 30 days (does
not include today).
New Users
Daily count of new users that opened the app for the first time broken down
by platform along with the total.
Sessions
Daily count of the number of times the app was opened.
Uninstall
The number of uninstalls for each day. Uninstall information is only
available for a user you have sent a notification to.
Daily Active User Trend
Daily count of users that opened the app broken down by platform along with
the total.
User Session Duration
The distribution of user session durations in minutes for the given time
range. In the
Explore View,
filter by a specific push ID, or slice by tags.
Shared Space Reports
Average Message Count Prior to Uninstall
Average count of messages received for users prior to an uninstall event.
Average Open Count
Average Open count for users installing and uninstalling within retention
window and have had the app installed for at least 1 day.
Message Count prior to an Uninstall
Count of messages received per user who uninstalled within a time frame.
New Users by Day and Opt In Status
List of new users, split by opt-in status.
Session duration by day of week
User session durations by day of week, split by platform, in the last 7 days.
Top Messages before an Uninstall
Top messages by user count. We look at a user’s uninstall timestamp, then
look backward to rank their messages within a window, with 1 being the most
recent.
Uninstalled Users Lifetime Averages
The average number of days a user is active based on uninstall data and the
average number of messages sent to users.
Uninstalls vs Installs
List of new users (installs) and uninstalls. Uninstalls are received after
sending a notification to a user that has either deleted your app, or opted
out of web notifications and never returned to your site.
Location
Dashboard Reports
User Locations
Your users’ locations within the last whole day are represented in a heat
map. See the legend in the lower left corner for numeric values. Drag and zoom
to concentrate the view on a specific region.
Total Arrivals
The number of times users triggered a geofence or beacon by entering a
region during the selected date range.
Unique Users
The number of unique users that triggered a geofence or beacon during the
selected date range.
Average Dwell Time (min)
The average dwell time in minutes of a user while in a geofence or the
vicinity of a beacon during the selected date range.
The dwell time within a region is derived by matching an Arrival to
a Departure. Records are matched for a user if they are consecutive
actions within the same region within twelve hours. Unmatched records
are not included in dwell time calculations.
Arrivals by Hour
A line graph of the number of Arrivals per hour for the last seven days by
platform.
Top 15 Regions by Total Arrivals
A bar chart of Arrivals and Distinct Users for the top 15 regions by overall
Arrival count.
Unique Regions Encountered per User
The distribution of users by the number of distinct regions they encountered.
Region Dwell Time in Minutes
The distributions of dwell time for all visits.
Shared Space Reports
There are no additional Location reports in the Shared space.
Messages
Dashboard Reports
Messages
All Scheduled Messages and A/B Test notifications from the last seven complete
days, along with the Delivery/Display Counts, Direct Response Metrics, Indirect
Response Metrics, and Opt Out Metrics for each. Message types included are Push
Notifications, Web Notifications, Message Center Deliveries, and In-App
Impressions. Opt Out events are attributed to a Notification if they occur
within one hour of delivery.
Automations in Date Range
All deliveries for your Automated Pipelines within the last seven complete
days, along with the Delivery/Display Counts, Direct Response Metrics,
Indirect Response Metrics, and Opt Out Metrics for each. Message types
included are Push Notifications, Web Notifications, Message Center Deliveries,
and In-App Impressions. Opt Out events are attributed to a Notification if they
occur within one hour of delivery.
Shared Space Reports
Campaigns
Aggregate performance of all messages (including unicast) based on campaign
categories.
Direct Open Rates by Week
Direct open rates by week and platform.
Message Report by Platform
Recreation of the main messaging report but at a user-level explore, so the
message can be broken out by platform.
Message Sent Count for Last 7 Days
Line graph of message sent coutn for the last seven days. Includes unicast
messages.
Opens by Push ID
Count of user opens before and after receiving a message.
To see the count, click and select Explore from Here, enter or
select a Push ID in the Opens By Push - Push ID filter, then click the
Run button.
Rich Automated Messages
The messaging report for rich automated messages. See Rich Messaging Report
below.
Rich Messaging Report
Rich messages detail by user. You can also see Automation and Experiment
(A/B Test) pushes here. To see Automation Rich Pushes, the Push Type filter
must include ATMN. Delivery date is the timestamp associated with the
delivery, and Push date with the push itself; the delivery can be much
later for automated pushes.
Unicast Messaging
Message performance for transactional messages where the message is
addressed to a single device.
Overview
Dashboard Reports
Daily Active Users
The number of unique users that opened your app in the last 1 day (does not
include today).
Weekly Active Users
The number of unique users that opened your app in the last 7 days (does not
include today).
Monthly Active Users
The number of unique users that opened your app in the last 30 days (does
not include today).
Users inactive in the last day
The number of unique users that were not active 1 day ago but were active in
the 6 days prior.
Users inactive in the last 7 days
The number of unique users that were not active in the last 7 days but were
active in the 14 days prior.
Users inactive in the last 30 days
The number of unique users that were not active in the last 30 days but were
active in the 30 days prior.
Authenticated Users
The number of users that opened your app with a named user that had been set
for them previously.
Shared Space Reports
Active Users by Date
Active users based on app opens over time.
Active Users by Month
Active users based on app opens by month.
Active Users by Week by Platform
Active users based on app opens by week, split by platform.
Growth by Day
Counts by day of users installing, uninstalling, churning, and reactivating.
Typically run for a 7-day period.
User Count by Platform
Timeline of user count by day by platform.
User with a Direct or Indirect Open
Count of distinct users with either a direct or indirect open with a timeframe.
Web Events
Web Clicks and Web Session events for your app.
Predictive
Dashboard Reports
Low Churn Risk Users
Users least likely to become inactive in the next 30 days.
Medium Churn Risk Users
Users who exhibit signs of potentially becoming inactive in the next 30 days.
High Churn Risk Users
Users most likely to become inactive in the next 30 days.
Risk Distribution
Percentage breakdown of Low, Medium and High Risk users based on the last
prediction in the timeframe (date in center). Click to drill down to a view
where you can identify users’ channel IDs.
Top 25 Device Tags by Risk Distribtion
List the top 25 device tags by High Risk user count split by predictive
churn risk category.
Average Sends per Weekly Churn Transition
The average number of messages sent to each user in a one week period, based
on the users’ transition between churn risk categories. This can help you
understand how message frequency correlates to users in the low risk
category.
Historical Predictive Churn Outcome
A historical view of the peformance of churn prediction. The left side shows
the predictions that occurred four weeks prior to the date selected in the
Date Range filter. On the right side are the categories of those same users
at the end of the fourth week.
If you are not taking action on your highest risk users, a majority of them
will become inactive. This report gives you an easy way to see what happened
to those users and can give you confidence that our model is performing well
or that your actions have caused High and Medium Risk users to move into the
Low Risk category. You must have at least five weeks of churn analysis for
this report to populate.
Shared Space Reports
All Device Tags by Risk Distribution
Device tags correlated with low, medium, and high risk to churn users.
High Churn Risks Users & Events
High Churn Risk, Opted-In Users and their Ending Tag, broken up by the number
of events each cohort had. So you can see the correlated events between
churn tag transitions.
Percentage Change by Tag Week over Week
The change in risk categories by week for the last 30 days.
Predictive Tag Changes in the Last Week
Predictive Tag Adds/Deletes in the last week. This does not include users
who continue to have the same tag.
Profile
Dashboard Reports
Top 50 Device Tags Added (During Date Range)
The top 50 tags that users added over the specified date range. The date
range defaults to the past 7 days.
Top 50 Device Tags (All Time)
The top tags among your devices. The tag counts are partitioned by opt-in
status. Click the name of the report to splice the tags by tag group, opt-in
status, or specific device properties.
Shared Space Reports
User Platform Groups
The distribution of named user values across App and Web. Use this report
to see if your users are App Only, Web Only, or App and Web.
User Tag List
Find users with the same combination of tags.
To find the users, click and select Explore from Here, configure
the Tags Current — Tag List filter with your desired tag data, then click
the Run button.
Revenue
Dashboard Reports
Total Purchase/Shared Value
Sum of all event values for those named [Purchase or Shared, depending on
industry] over the given time range.
Purchase/Shared Value per User
Total [Purchase or Shared, depending on industry] Value divided by the
number of distinct users.
Retail/Content Funnel
Users that followed the [Retail or Content, depending on industry] funnel
path over the date range selected. See Supported funnels list below.
Custom Events Table
All custom events that occured in the given time range.
Average purchase revenue per customer that purchased.
Retail Funnel
The total value for the browsed, added_to_cart and purchased event.
Retail Funnel Counts
The total number of times users browsed, added_to_cart and purchased.
Shared Space Reports
Custom Events by Attributed Push
Custom Event counts by attributed push ID/message. Use this explore to see
which message, if any, directly or indirectly triggered a custom event, and
also the subsequent events.
Send Frequency
The reports for this dashboard include App channel activity only.
Dashboard Reports
Engagement by Send Volume
User Count by Send Volume
The weekly number of distinct user counts within the corresponding send volume group, broken down by platform.
Direct Open Rate by Send Volume
The weekly average direct open rates of the users within the corresponding send volume group, broken down by platform.
Uninstall Rate by Send Volume
The weekly uninstall rates of the users within the corresponding send volume group, broken down by platform.
Opt-out Rate by Send Volume
The weekly opt-out rates of the users within the corresponding send volume group, broken down by platform.
Engagement by Send Frequency for a Given Send Volume
User Count by Send Frequency
The weekly number of distinct user counts within the corresponding send frequency group for a given send volume, broken down by platform.
Direct Open Rate by Send Frequency
The weekly average direct open rates of the users within the corresponding send frequency group for a given send volume, broken down by platform.
Uninstall Rate by Send Frequency
The weekly uninstall rates of the users within the corresponding send frequency group for a given send volume, broken down by platform.
Opt-out Rate by Send Frequency
The weekly opt-out rates of the users within the corresponding send frequency group for a given send volume, broken down by platform.
Week Over Week Comparisons
Android/iOS Send Volume
The weekly number of distinct user counts within the corresponding send volume group, broken down by date. There are two separate graphs for iOS and Android.
Android/iOS Direct Open Rate
The weekly average direct open rates of the users within the corresponding send volume group, broken down by date. There are two separate graphs for iOS and Android.
Android/iOS Uninstall Rate
Shows the weekly uninstall rates of the users within the corresponding send volume group, broken down by date. There are two separate graphs for iOS and Android.
Android/iOS Opt-out Rate
The weekly opt-out rates of the users within the corresponding send volume group, broken down by date. There are two separate graphs for iOS and Android.
The Messages You Sent Within the Last Week
Push Details
Information about the messages sent within the last week: Notification ID, Notification Date, Message, Campaign Category, Audience Size, Direct Open Rate, and Platform.
