Getting Started with Performance Analytics

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

With user-level audience engagement dashboards, ad-hoc discovery tools, and conversion reporting, you can uncover the ‘why’ behind your ROI.

Contact Airship Sales to enable Performance Analytics for your account. See also: Feature packages reference: Data.

After it has been enabled for your account:

  1. Go to Reports » Performance Analytics.

  2. Verify or set your project’s industry. Industry appears on the right side of the page, above the time zone.

    If you need to make a change, click the displayed industry to open your project’s settings, select an industry type and sub-industry, then click Update Project.

You are now ready to learn how to navigate.