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Getting Started with Performance Analytics

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

With user-level audience engagement dashboards, ad-hoc discovery tools, and conversion reporting, you can uncover the ‘why’ behind your ROI.

Contact Airship Sales  to enable Performance Analytics for your account. See also: Feature packages reference: Data.

After it has been enabled for your account:

  1. Go to Reports » Performance Analytics.

  2. Verify or set your project’s industry. Industry appears on the right side of the page, above the time zone.

    Getting Started with Performance Analytics
    If you need to make a change, click the displayed industry to open your project’s settings, select an industry type and sub-industry, then click Update Project.

You are now ready to learn how to navigate.