An Explore is the default view of a pre-defined query, and the explore view is the interface for manipulating the data. See: Exploring Overview: Explores.

Performance Analytics explores are accessed via Spaces. Available explores are listed and defined below.

Definitions

App Explores

Active Users

Count of the active users in your app.

Audience

Devices that are not marked uninstall, and their active tags.

Audience by Tags

Audience counts by combinations of tag group and tag value. Make sure to leave default values in for unused filters.

Audience Opt In

Metrics about your entire audience, split by opt-in status. This includes any user that currently has an app installed or has opted-in to web notifications.

Automation Message Report

Aggregate performance of automated messages.

Correlated Uninstalls

Messages and their uninstall rates.

Custom Event Cohort

Daily open activity of users performing an activation event (custom event). This helps you understand which goals keep a user retained for longer. See: Custom Events.

Custom Events

User-level behavioral events. Understand how people are interacting with your content. See: Custom Events.

Experiments

A/B Test push notifications.

Funnel

Create a funnel or path based on user behaviors (custom events). See: Custom Events.

Growth by Day

Counts by day of users installing, uninstalling, churning, and reactivating. Typically run for a 7-day period.

In App Message Impressions

Explore the number of users that have seen an In App Message over time.

Inactive Users

Count of inactive users. Export lists of users that have been inactive to target on a different channel, such as email.

Lifespan

Explore the lifecycle of your users from install to uninstall.

Company Explores

Audience

Your current audience and their active tags.

Experiments

A/B Test performance.

Opens

Your app’s/apps’ open events.

Tag Events

Tag adds and removals for users over time. Use this report to understand which user properties are increasing or decreasing.

Tags Active by Week

A count of users by active tags per week.