Email Dashboards and Looks

Airship has Dashboards and Looks that can help you track the health of your email audience and email performance.

Go to Reports » Performance Analytics »   » Shared » Email to access the following Dashboards and Look.

Customer Email Activity (Last 30 days)
All email events that occurred over the past 30 days. This includes all the email send events and custom events that occurred over this period, detailed per day.
Email Campaign Level Dashboard
Message performance by Campaign CategoryAn optional delivery feature used to group messages of similar types or messaging strategies for aggregate reporting. Campaigns help you track the efficacy of both your individual messages and a messaging campaign as a whole. . Only email messages with a set campaign category appear on this Dashboard.

This Dashboard can show you which of your campaigns have been most and least successful, helping you improve messaging and engagement in the future. Click Filters to filter by campaign.

Email Deliverability Dashboard
Recent deliverability rates: opens, clicks, bounces, unsubscribes, and spam complaints.

This Dashboard reports metrics by domain, which can help you pinpoint deliverability issues with your various email domains. High or increasing open and click rates may indicate high quality messages and an engaged audience, and a sudden, dramatic drop can indicate deliverability issues. Declining or steadily-low bounce, unsubscribe, and spam complaint rates indicate healthy deliverability. If these rates increase, you should investigate a deliverability issue with your email domain.

Email Main Aggregate Dashboard
General information about your email project over the last seven days.
  • Average Metrics — Various rates compared to total message sends over the last seven days with an activity trend over a monthly period.
  • Alerts — The percentage change in different alerts, comparing the 7-day rate to the previous 90-day rate.
  • Campaign Alerts — The percentage change in different alerts for each campaign, comparing the 7-day rate to the previous 90-day rate.
Campaign Activity Report
Raw data, including sends, opens, clicks, and bounce metrics for your campaigns over the last 7 days.