Learn about Airship's built-in reports for projects and messages, Performance Analytics for custom reporting, and how engagement data is collected and structured.
Goals are selected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and Feature Flag A/B tests.
Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.
Message reports evaluate the performance of individual messages.
Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.
The Activity Log is a unified list of your messaging activity from both the dashboard and the API.
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