Attributes are metadata used for audience segmentation and personalization. You can use Attributes in a message body to personalize content for each user.
Create and Send supports personalization using Handlebars.
Personalize message content with values from the Custom Events used to trigger Automations, Scenes, and Sequences.
An External Data Feed is a connection to an external API. When you send a message, Airship uses a response from that API to personalize messages.
Message namespace properties are dynamic values that are automatically populated based on the details of a messaging campaign.
Add promotional codes to your messages.
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