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Generative AI content

Use AI to create message content faster and according to guidelines you set. AXP

AI-generated content is created from the text you provide. To refine the output, you can select a personality defined in your project’s Brand guidelines, include emojis 😎, and set the content length. The tool is available for most text fields when composing messages and templates.

Use AI-generated text for quicker variant creation in A/B tests. See About A/B testing.

 Note

Compliance Considerations in using Generative AI functions

Generative AI may not always produce content that is accurate, complete, unique, or that aligns with your expectations or standards. You are responsible for reviewing Generated Outputs for accuracy, appropriateness and to ensure the prompt and the Generated Output does not violate third-party intellectual property or other rights.

In addition to the applicable terms of your agreement with Airship (e.g., Use of Service, Customer Responsibilities), you must comply with the Airship Acceptable Use Policy , which provides additional details about appropriate conduct when using the Services.

The Services include safety features to block harmful content, such as content that violates our Acceptable Use Policy. You may not attempt to bypass these protective measures or use content that violates your agreement with Airship.

About the Generative AI model

Airship utilizes Google Gemini to generate copy. The content is created solely with Google’s out-of-the-box models, and no customization or fine-tuning with Customer Data is applied. See Responsible AI  in Google’s Google Cloud documentation.

Generate AI content

For each of your projects, you can generate AI content a maximum of 150 times per day.

For a text field:

  1. Generative AI content
    Select the sparkle icon to access AI content generation

    Select the sparkle icon for the field.

  2. Generative AI content
    Generating AI content

    Under AI Writing Assistant, enter the information you want to include in your message. This can be a full version of the intended content or just keywords. The text you enter determines the language, but you can specify a different language for the generated content.

    Example text for a message: “A persuasive promotional email in Spanish encouraging users to join our new loyalty program and highlighting sign-up bonuses”.

  3. Make settings selections:

    SettingDescription
    Include emojiOptional. Related emoji will be included in the generated text.
    Brand personalityThe message content voice and tone will be determined by a personality defined in your brand guidelines. If none is selected, voice and tone will be determined only from your provided text.
    Content lengthYour message can be Short (~80 characters), Medium (~240 characters), or Long (~400 characters).

  4. Select Generate content and review the generated version. If it’s not quite right, select Try again, edit your provided text, adjust the settings, and then generate content again.

  5. Select Use this text to transfer the current generated content to the message’s text field, where you can refine your text.

 Note

Review generated content transferred to text fields before sending a message.