An A/B test compares user responses to different versions of content in a message, app, or website. Some A/B tests can include a control group, a portion of the audience excluded from viewing the test content.
Airship provides multiple A/B testing options for various metrics and channels.
Experiment with up to 26 message variations to determine audience engagement.
Use an A/B test to determine which version of a Scene has the best impact based on your selected metric.
Use an A/B test to determine which version of a message has the best impact on a Sequence's conversions or engagement.
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