1. Home
  2. /Guides
  3. /Messaging
  4. /Audience
  5. /Segmentation
  6. /Target Specific Users (Legacy)

Target Specific Users (Legacy)

Choose a recipient group based on tags, predefined segments, audience lists, and more.

When selecting your audience in the Message and A/B Test composers, you can Target Specific Users based on various target data.

See also: Segmenting Your Audience and Target Specific Users: In-App Experiences.

Steps

  1. Find target data via search or explore. Your selections appear under Targeted Audience. To remove a selection, click at the end of its row.

    Target Specific Users (Legacy)

    • Search

      1. Enter a term in the search field, and select from the listed results. To filter results, click .
      Target Specific Users (Legacy)
      1. (For attributes only) Set an operator determining how you want to evaluate the attribute: equals, does not equal, contains, etc.
        Target Specific Users (Legacy)

    • Explore

      1. Select a data type, and select from the listed results to drill down to your desired target. You can enter a term in the Filter results search box to help narrow your choices.
        Target Specific Users (Legacy)

  2. (Optional) Click Add another target to add more audience criteria.

  3. Select ALL/ANY to determine how to evaluate multiple targets.

    • ALL = all criteria must be met (boolean AND)
    • ANY = any criteria must be met (boolean OR)
    Target Specific Users (Legacy)

    By default Airship only includes audience members meeting ALL the conditions you select. For example, if you selected ALL, with tags VIP and has_pets, you’d only reach VIP pet owners. If you selected ANY, you’d reach all VIPs and all pet owners.

    You can create a segment to define more complex, nested logic.

Now you can complete the remaining steps in the composer.

Target Data

You can specify your message audience by a unique identifier, such as a device ID or email address, or by an identifier that may belong to or include multiple users, such as a tag or audience list. Learn more in Segmentation.

Data typeSearchExplore
AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience.✓
Audience ListMessaging recipient groups based on either your own data or automatically-generated app user lifecycle information. You can use audience lists to target specific users.✓✓
Device IDA Channel ID, Named User ID, or device token.✓
Device PropertiesMetadata representing the default attributes and property tags of a device, such as language and time zone settings, OS and browser versions, and notification opt-in status. Device properties are used for audience segmentation. The data used for the tags and attributes is collected automatically from the Airship SDKs, and are updated daily.✓✓
Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual.✓
Predicted to ChurnAnalyzes your audience for users that exhibit behaviors indicating they are likely to become inactive, and tags the users as High, Medium, or Low Risk.✓✓
SegmentA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a Segment.✓✓
Sender IDAn originating phone number or string identifier used to indicate who an SMS message comes from. Members of your audience subscribe (opt in) to each sender ID they want to receive messages from.✓✓
TagsMetadata that you can associate with channels or Named Users for audience segmentation. Generally, they are descriptive terms indicating user preferences or other categorizations, e.g., wine_enthusiast or weather_alerts_los_angeles. Tags are case-sensitive. and Tag GroupsAn array of tags that you can associate with both channels and Named Users.✓
 Note

Lifecycle audience lists are not supported for Web, Email, SMS, or Open channels.