Messaging

Get into the details about creating messages. Plus, get details about features and managing your project, account, and team.

Creating Messages

Learn about each message type and how to configure its content, localization, and message creation, including automation and A/B tests.

Create a message

Use the Message composer to send a single message to any channel.

Automations and Sequences

Automatically send one message or series of messages initiated by a trigger.

Content by channel

Learn about messages for each channel and how to configure their content.

Delivery

Set up message delivery and options.

Actions

Actions determine what happens when a user interacts with your App and Web messages.

Buttons

Add buttons to your push notifications, in-app messages, and web push notifications.

Localization

Localizing your messages helps you reach your audience with content specific to their language settings without creating separate messages for each language. Localization is supported for App and Web.

Accessibility in messaging

Learn the tools and best practices for creating inclusive and accessible messages in Airship.

Apple News messages

An Apple News message is a push notification that links to an Apple News story and is delivered via the Apple News app on iOS and macOS.

In-App Experiences

Create messages that appear in your mobile or web app when users meet certain conditions, including surveys and multi-screen messages.

Scenes, Stories, and Embedded Content

Set up experiences that appear in your app or website when users meet certain conditions.

In-App Automation

Set up messages that appear in your app when users meet certain conditions.

Configuration

Configure in-app experiences and set project-level defaults.

Privacy Best Practices for In-App Experiences

We recommend the following privacy best practices when using in-app experiences.

Tools & Features

Learn about dashboard tools and individual features, like Preference Centers and Feature Flags.

Setting brand guidelines

Ensure consistent brand identity by defining a profile, design elements, and personalities. Design elements automatically apply to specific message types, and you can also select them when creating messages. The profile and personalities are combined to create content for AI-generated Journeys.

Campaigns

Keep your project organized by grouping related messages into Campaigns.

Preference Centers

A Preference Center is a page where users can manage their opt-in statuses for the Subscription Lists in your project.

Android Live Updates

Add and manage Android Live Updates using the push API.

iOS Live Activities

Add and manage iOS Live Activities using the push API.

Opt-in forms

An opt-in form is a form you can add to your website, where your users can sign up for email or SMS messaging.

SMS keywords

A keyword is a word you define to perform an action when used in a mobile-originated message, such as triggering a text response, opting in a user, or applying a tag for segmentation.

Media library

Store and manage image, audio, and video content for your messages. You can preview each file and assign keywords so they are easily found in search.

WYSIWYG editor

Create content for rich messages and in-app automation, and HTML emails that are fully compatible with email clients, and design email preference centers that match your company branding.

Composer Favorites

Composer Favorites are reusable messages with preset settings and/or content. You can use Composer Favorites instead of recreating commonly used messages.

Managing Messages

Learn about editing, duplicating, archiving, deleting, and other message management options.

Archive a Message

Archiving removes a message from all views in Messages Overview except for the Archive view. Archived messages do not show up in search.

Delete a Message

Delete messages from your project.

Duplicate a Message

You can duplicate any message.

Editing a message

You can make changes to your ongoing and unsent messages.

Flag a message as a test

The test flag helps sort and filter messages that you create for test purposes, so that they don't clutter the list of messages bound for your external audience.

Change message status

Change the status for ongoing, recurring, and throttled messages.

Project Settings

View and manage project details, enable features, create tokens, and set up individual features.

Enable dashboard features and set behavioral defaults

Control which features are available in the dashboard and set project-level behavioral defaults.

Configuration

Set up individual features.