AI in Airship

Airship’s AI principles

Airship’s AI capabilities are built on principles of responsible innovation that prioritize trust, transparency, and human oversight. Our approach ensures that while AI enhances your marketing efficiency and personalization capabilities, you maintain complete control over your brand voice and customer interactions. We implement robust security measures and strict data privacy protections, ensuring that customer data is never used to train foundational AI models.

“Human in the Loop” principles are built into the platform by design. Our AI provides intelligent suggestions and starting points, but you always make the final decisions about content, targeting, and campaign execution. We’ve established comprehensive guardrails to ensure AI-generated content meets safety standards and avoids harmful material, while our continuous monitoring processes help maintain ethical AI practices. As global regulatory requirements develop, Airship remains committed to aligning our services with emerging compliance standards. This approach gives you confidence that our AI-powered solutions support business goals while upholding the highest ethical standards.

For more information about our AI principles, see AI-Powered Customer Experiences: Airship’s Commitment to Responsible Innovation . See also Airship Security Measures .

AI features

Airship offers the following features that use generative AI:

• Brand guidelines — Ensure consistent brand identity by defining a profile, design elements, and personalities. Design elements automatically apply to specific message types, and you can also select them when creating messages. The profile and personalities are combined to create content for AI-generated Journeys.

  See Set brand guidelines from uploaded sources and Set personalities in Setting brand guidelines.

• Generative AI content — AI-generated content is created from the text you provide. To refine the output, you can select a personality defined in your project’s Brand guidelines, include emojis 😎, and set the content length. The tool is available for most text fields when composing messages and templates. See Generative AI content.

• AI-generated Journeys — A Journey is a continuous user experience of connected Sequences, Scenes and/or In-App Automations. You can use Generative AI to create draft Journeys. After generation, the map displays all linked components. See Create AI-generated Journeys in Journeys.

We also provide AI agents that employ generative AI:

• AI-generated screens — Use Generative AI to quickly create screens for any SceneA mobile app or web experience of one or more screens displayed with fully native UI components in real time, providing immediate, contextual responses to user behaviors. Scenes can be presented in full-screen, modal, or embedded format using the default swipe/click mode or as a Story. They can also contain survey questions.. You can generate screens based on a prompt, a mockup or wireframe, or both. Each submission generates new content, which replaces all existing elements in the current screen. See Create AI-generated screens in Configuring Scene content

• AI recommendations — Apply AI analysis to Audience PulseAnalysis of user activity using the Recency, Frequency, Monetary model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users. for deeper insights into audience activities and get actionable recommendations to build more effective, targeted campaigns. AI recommendations in Audience Pulse.