Learn how to create and run A/B tests and optimize your campaigns.
An A/B test compares user responses to different versions of content in a message, app, or website.
Airship provides multiple A/B testing options for various metrics and channels.
Experiment with up to 26 message variations to determine audience engagement.
Use an A/B test to determine which version of a Scene has the best impact based on your selected metric.
Use an A/B test to determine which version of a message has the best impact on a Sequence's conversions or engagement.
