Split your audience into segments to target specific users.
A segment is a grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment.
Send messages to lists of users by providing audience identifiers at send time, either directly in the request or by first creating a bulk audience ID.
Audience Pulse analyzes user activity using the Recency, Frequency, Monetary model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.
A Ban List is an externally maintained record of users that should not be included in Airship message audiences. Before sending a message, Airship validates the audience members with the Ban List. Any matching recipients are dropped from the audience before sending the message.
Send a follow-up push notification or email to an audience segment of a previous message.
You can upload audience lists, attributes, named user association lists, and Coupons data directly to Airship using SFTP.
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