Guides

Features
Airship features help you build, personalize, and optimize customer experiences that drive engagement and conversions.
Messaging & Engagement
Learn about the message types you can use to engage your audience and drive meaningful customer interactions.
Orchestration
Learn about coordinating customer journeys and cross-channel messaging.
Intelligence & AI
Learn about AI-powered features for content generation and predictive analytics to optimize your campaigns.
Data & Integration
Learn about integrating data from external systems to enhance segmentation and personalization.
Getting started
Learn the basics, how messaging works, and dashboard navigation. Then set up your account and send your first message.
What Is Airship?
Airship is a platform for customer engagement, lifecycle marketing, and analytics and data solutions.
1st Flight App Guide
Install our ready-to-use app and send messages without writing a single line of code.
Messaging basics
How messaging works, what you can send, and how you can send it.
Set up Airship and send a message
Create an Airship account and project, configure a channel, and then send your first message to your app or website.
Learn the Airship UI
Learn about the dashboard.
Twilio and SendGrid activation
Enable your Twilio SMS and SendGrid email programs for Airship.
Use cases
Step by step guides on how to implement messaging use cases.
Developers
SDK and API information and our Postman collection.
Admin
Manage your user account, teams, security, and more.
Audience & Segmentation
Learn about how users are identified in your project, the data that can be assigned to them, and where that data comes from.
Contacts
A Contact is any user in your project. Contacts are identified as either an Anonymous Contact or a Named User. Airship can set targeting data on these identifiers, which are also used to map devices and channels to a specific user.
Contact Management
Search, view, and manage contacts.
Named users
A named user is an identifier that maps multiple devices and channels to a specific individual.
Tags
Tags are metadata that you can associate with channels or named users to help you organize and target your audience. Tag groups categorize your tags.
Attributes
Attributes are metadata used for audience segmentation and personalization.
Events
Events power Airship automation, segmentation, and data products.
Segmentation
Split your audience into segments to target specific users.
Preview and test groups
Create audience groups that can be used for previewing personalized content and receiving test messages.
Ad IDs
Optimize your user acquisition and re-marketing campaigns with Ad IDs.
Privacy
Find documentation for handling individual data privacy rights and complying with data privacy regulations.
Messaging
Get into the details about creating messages. Plus, get details about features and managing your project, account, and team.
Creating Messages
Learn about each message type and how to configure its content, localization, and message creation, including automation and A/B tests.
In-App Experiences
Create messages that appear in your mobile or web app when users meet certain conditions, including surveys and multi-screen messages.
Tools & Features
Learn about dashboard tools and individual features, like Preference Centers and Feature Flags.
Managing Messages
Learn about editing, duplicating, archiving, deleting, and other message management options.
Project Settings
View and manage project details, enable features, create tokens, and set up individual features.
Personalization
Customize messages with user-specific data, ensuring timely and relevant content for each audience member.
About Personalization
Use personalization to customize messages with user-specific data, ensuring timely and relevant content for each audience member.
Dashboard tools for Handlebars
Built-in tools that simplify entering Handlebars expressions.
Previewing personalized content
See how your personalized content will look when populated with data.
Sources
The data you use to personalize a message may be personal in nature (first name, birth date, city) or based on user behavior (purchase history, pageviews, app opens).
Content
Wen creating a message, you can personalize viewable message elements, actions, media URLs, templates, and snippets.
Handlebars Reference
Airship uses the Handlebars language to support personalization of messaging content.
Experimentation
Learn about A/B tests, Feature Flags, Holdout Experiments, and more.
A/B tests
Learn how to create and run A/B tests and optimize your campaigns.
Feature Flags
A Feature Flag is an experimentation tool for controlling the availability of content or functionality in your app or website.
Holdout Experiments
A Holdout Experiment measures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories.
Sequence Control Groups
Control groups are tools for measuring campaign efficacy and managing controlled rollouts for Sequences.
Reports & Analytics
Learn about engagement and message-level reports, plus Performance Analytics and the activity log.
About reports
Learn about Airship's built-in reports for projects and messages, Performance Analytics for custom reporting, and how engagement data is collected and structured.
Goals
Goals are selected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and Feature Flag A/B tests.
Engagement Reports
Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.
Message Reports
Message reports evaluate the performance of individual messages.
Performance Analytics
Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.
Real-Time Data Streaming
Real-Time Data Streaming is a service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API.
Activity log
The Activity Log is a unified list of your messaging activity from both the dashboard and the API.
Mobile Wallet
Learn how to use Mobile Wallet.
Getting started
Learn how wallet works, set up your account, and create your first pass template.
User guide
Learn wallet basics, then design and distribute passes. Plus feature information and managing your project and team.