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Guides

Discover Airship features and follow guides to set up your project and learn about customer engagement and mobile wallet.

Features

Airship features help you build, personalize, and optimize customer experiences that drive engagement and conversions.

Messaging & Engagement

Learn about the message types you can use to engage your audience and drive meaningful customer interactions.

Orchestration

Learn about coordinating customer journeys and cross-channel messaging.

Intelligence & AI

Learn about AI-powered features for content generation and predictive analytics to optimize your campaigns.

Data & Integration

Learn about integrating data from external systems to enhance segmentation and personalization.

Getting started

Learn the basics, how messaging works, and dashboard navigation. Then set up your account and send your first message.

What Is Airship?

Airship is a platform for customer engagement, lifecycle marketing, and analytics and data solutions.

1st Flight App Guide

Install our ready-to-use app and send messages without writing a single line of code.

Messaging basics

How messaging works, what you can send, and how you can send it.

Set up Airship and send a message

Create an Airship account and project, configure a channel, and then send your first message to your app or website.

Learn the Airship UI

Learn about the dashboard.

Twilio and SendGrid activation

Enable your Twilio SMS and SendGrid email programs for Airship.

Use cases

Step by step guides on how to implement messaging use cases.

Developers

SDK and API information and our Postman collection.

Admin

Manage your user account, teams, security, and more.

Audience & Segmentation

Learn about how users are identified in your project, the data that can be assigned to them, and where that data comes from.

Your audience

Learn how your audience is identified, how users are added to your project, where data comes from, and how to use that data for segmentation, personalization, and more.

Contact Management

Search, view, and manage contacts.

Named users

A named user is an identifier that maps multiple devices and channels to a specific individual.

Tags

Tags are metadata that you can associate with channels or named users to help you organize and target your audience. Tag groups categorize your tags.

Attributes

Attributes are metadata used for audience segmentation and personalization.

Events

Events power Airship automation, segmentation, and data products.

Segmentation

Split your audience into segments to target specific users.

Preview and test groups

Create audience groups that can be used for previewing personalized content and receiving test messages.

Ad IDs

Optimize your user acquisition and re-marketing campaigns with Ad IDs.

Privacy

Find documentation for handling individual data privacy rights and complying with data privacy regulations.

Messaging

Get into the details about creating messages. Plus, get details about features and managing your project, account, and team.

Creating Messages

Learn about each message type and how to configure its content, localization, and message creation, including automation and A/B tests.

In-App Experiences

Create messages that appear in your mobile or web app when users meet certain conditions, including surveys and multi-screen messages.

Tools & Features

Learn about dashboard tools and individual features, like Preference Centers and Feature Flags.

Managing Messages

Learn about editing, duplicating, archiving, deleting, and other message management options.

Project Settings

View and manage project details, enable features, create tokens, and set up individual features.

Personalization

Customize messages with user-specific data, ensuring timely and relevant content for each audience member.

About Personalization

Use personalization to customize messages with user-specific data, ensuring timely and relevant content for each audience member.

Dashboard tools for Handlebars

Built-in tools that simplify entering Handlebars expressions.

Previewing personalized content

See how your personalized content will look when populated with data.

Sources

The data you use to personalize a message may be personal in nature (first name, birth date, city) or based on user behavior (purchase history, pageviews, app opens).

Content

Wen creating a message, you can personalize viewable message elements, actions, media URLs, templates, and snippets.

Handlebars Reference

Airship uses the Handlebars language to support personalization of messaging content.

Experimentation

Learn about A/B tests, Feature Flags, Holdout Experiments, and more.

A/B tests

Learn how to create and run A/B tests and optimize your campaigns.

Feature Flags

A Feature Flag is an experimentation tool for controlling the availability of content or functionality in your app or website.

Holdout Experiments

A Holdout Experiment measures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories.

Sequence Control Groups

Control groups are tools for measuring campaign efficacy and managing controlled rollouts for Sequences.

Reports & Analytics

Learn about engagement and message-level reports, plus Performance Analytics and the activity log.

About reports

Learn about Airship's built-in reports for projects and messages, Performance Analytics for custom reporting, and how engagement data is collected and structured.

Goals

Goals are selected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and Feature Flag A/B tests.

Engagement Reports

Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.

Message Reports

Message reports evaluate the performance of individual messages.

Performance Analytics

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

Real-Time Data Streaming

Real-Time Data Streaming is a service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API.

Activity log

The Activity Log is a unified list of your messaging activity from both the dashboard and the API.

Mobile Wallet

Learn how to use Mobile Wallet.

Getting started

Learn how wallet works, set up your account, and create your first pass template.

User guide

Learn wallet basics, then design and distribute passes. Plus feature information and managing your project and team.