Recent Releases: Orchestration

Localization for App and Web Messages

Dec 16, 2019

Airship now supports localization for messages to App and Web channels. Rather than creating separate messages for different languages, you can create a single message and provide variations for each language you want to reach your audience in.



Attributes Beta

Nov 20, 2019

Use attributes to target users with precision, using complex expressions to evaluate audience inclusion.



Airship Journeys

Nov 18, 2019

Use Airship Journeys to send your audience a series of messages based on a single automation trigger. You can determine the time between messages and set conditions determining how and when your audience completes the journey.



Apptimize Airship Integration

Oct 30, 2019

Bring your end-to-end experimentation and optimization game to the next level with Apptimize and Airship.



Template Previews

Oct 24, 2019

Now you can preview and test your templates in the Airship user interface without ever having to send a test message. Use the new template preview to make sure that your custom HTML and template syntax are correct and that your messages make sense when populated with audience data.



Personalization for Custom Event Automation

Oct 16, 2019

Now you can personalize automated messages using values from custom events. Automatically send your audience relevant, compelling messages in response to their actions outside Airship.



Email Template WYSIWYG Editor

Aug 28, 2019

Our new WYSIWYG email template editor helps you create and maintain professional HTML emails that are fully compatible with all major email clients.



In-App Automation Localization

Aug 7, 2019

Airship now supports localization for all In-App Automation message styles. Instead of creating individual messages for different locales, you can create a single message and provide variations for each language you want to reach your audience in.



New Template Interface for Email, SMS, and Open Channels

Aug 6, 2019

Use Airship’s improved email, SMS, and open channel templates to send personalized messages to your audience without having to rewrite targeted messages for individual audience members.



Dynamic Content with Looping and Comparison Operators

Jul 16, 2019

Airship now supports looping and comparison operators in dynamic content, helping you personalize messages for your audience based on complex information. Reach into objects or arrays to list information in a message, and compare values to show, hide, or customize your messages.



SMS Link Shortening and Tracking

Jul 16, 2019

Shorten links in your SMS messages, saving space for meaningful interactions with your audience.



In-App Automation Per Message Designs

Jun 3, 2019

Now you can override your In-App Automation design defaults on a per message basis. This means you can customize the appearance of a message without having to edit the default design settings for your whole messaging project.



Dynamic Templating for Inline Lists

May 29, 2019

Personalize SMS, email, and open channel messages for each member of your audience using dynamic content.



Audience Retargeting

May 10, 2019

You can now send follow-up messages to the audience of a parent message. With Audience Retargeting, you can maintain a message thread with members of your audience who did or did not engage with a parent message.



Automation for email, SMS, and Open Channels

Mar 6, 2019

Automation now supports email, SMS, and Open channels.

Automation Start and End Dates

Jan 24, 2019

Managing automated messaging campaigns is even easier with our new start and end dates.

A/B Testing: Web Notifications

Jan 17, 2019

Run A/B tests for Web Notifications! We added support for web notifications in the A/B Testing workflow, making it easy to test and evaluate the effectiveness of different web notifications from the dashboard.

In-App Automation updates: Server-Side Tags and More

Oct 10, 2018

Thanks to your feedback, we’re introducing a handful of the most-requested enhancements to In-App Automation. Now you can target users with server-side tags from your CRM or other backend systems. We’re also rolling out new advanced options for ‘missed behavior,’ or in other words, the automation behavior when a user misses one of your messages. Plus new settings and HTML options. Enjoy!

In-App Automation Updates

Aug 8, 2018

Introducing new In-App Automation features to help you target your users in new ways, as well as an additional display trigger, a Custom HTML fullscreen message style, and a message priority setting.

Automation for Web Notify

May 29, 2018

You can now send triggered web push notifications, via the dashboard or the API, using Automation.