Recent Releases: Orchestration
RCS Branded Sender
Oct 9, 2025Upgrade the SMS user experience with an RCS branded sender. Instead of sending from an unfamiliar phone number, your messages display with your company name, custom color, logo, and Verified badge for enhanced recognition and engagement.
Scene Accessibility Enhancements
Sep 29, 2025Create more inclusive experiences with enhanced accessibility features that make your Scenes work seamlessly with assistive technologies.
Web URL Trigger for Scenes
Sep 19, 2025Use the Web URL trigger to create context-aware web experiences without code. URL-based targeting enables precise control over when and where your Scenes appear on your website.
More Powerful A/B Testing for Messages
Sep 8, 2025Maximize message campaign performance with expanded A/B testing capabilities. Experiment with delivery settings and content variants for deeper insights into what drives engagement.
AI-Generated Scenes
Jul 31, 2025Accelerate your Scene creation workflow using generative AI to automatically transform your descriptions and designs into screens.
SMS Collection and Registration in Scenes
Jul 23, 2025Add an SMS opt-in form to your app or website using Scenes. Collecting phone numbers or registering SMS channels is available out of the box.
Enhanced Personalization Proofing and Testing
Jul 16, 2025Instantly preview personalized content with real user data, helping you refine campaigns directly. You’ll see what your audience experiences without any extra steps.
Branching for Scenes
Jun 24, 2025Use branching to create personalized, dynamic Scenes that are tailored to user behavior.
Feature Flag Reference Images
Jun 23, 2025Reference images in Airship Feature Flags help you identify what a flag controls.
Brand Guidelines
May 30, 2025Set brand guidelines for your project to ensure consistent identity while accelerating content creation.
Content Stacking in Scenes
May 22, 2025Enhance your Scene designs with content stacking and border options. Plus, updates to project settings help avoid configuration errors.
Feature Flag Audience Targeting
May 19, 2025The Feature Flag access audience condition enables coordinated experiences across multiple features during phased rollouts or A/B tests. Run layered or mutually exclusive experiments, chain Feature Flags together, or gate sub-features behind primary ones.
Email Registration and Text Collection in Scenes
Apr 28, 2025Add an email opt-in form to your app or website using Scenes. Collect user-provided data for personalization and segmentation.
Segment Export
Apr 24, 2025Export a list of audience members in a Segment to add to or reconcile with external systems.
Behavioral Targeting Enhancements
Apr 16, 2025Behavioral Targeting now supports all channels, additional Default Events, and analysis of numeric monetary values.
Custom Views for Scenes
Apr 3, 2025Eliminate additional development work and use Custom Views to embed your existing mobile app or website content into Scenes.
Scene Design and Accessibility Enhancements
Feb 19, 2025Customize individual Scene elements with more design properties. Apply an accessibility feature for text at the screen level or for Text styles that will apply to all Scenes.
Behavioral Targeting
Jan 30, 2025Analyze user activity and behavior changes over time and create Segments for targeted messaging.
Feature Flag A/B Testing
Jan 29, 2025Use Feature Flag A/B testing to make informed, data-driven decisions about features in your app or website. Optimize user engagement and confidently roll out features that drive better business outcomes.
Actions for Scene Images and Screens
Nov 22, 2024Add more interactivity to your Scenes by setting a behavior that occurs when users tap or click an image or entire screen.
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