Recent Releases: Optimization

Email Retargeting

Oct 19, 2021

Use Airship’s audience retargeting to send a follow-up email to the audience of a previous message.

A/B Testing for All Channels

Jul 16, 2020

Now you can set up A/B tests for all of your channels in the Airship dashboard.



Apptimize Airship Integration

Oct 30, 2019

Bring your end-to-end experimentation and optimization game to the next level with Apptimize and Airship.



Composer Favorites

Jun 17, 2019

Airship Composer Favorites are reusable messages with preset settings and content. You can use Composer Favorites instead of recreating commonly used messages.



Audience Retargeting

May 10, 2019

You can now send follow-up messages to the audience of a parent message. With Audience Retargeting, you can maintain a message thread with members of your audience who did or did not engage with a parent message.

A/B Testing: Web Notifications

Jan 17, 2019

Run A/B tests for Web Notifications! We added support for web notifications in the A/B Testing workflow, making it easy to test and evaluate the effectiveness of different web notifications from the dashboard.

Predictive Send Time Optimization GA

Sep 7, 2018

We are pleased to announce the general availability of Predictive Send Time Optimization. Now you can take the guesswork out of sending relevant messages to users at precisely the right time. Drive stronger engagement with your audience by optimizing delivery times based on user behavior, reaching people at the moment they may be most receptive to your message.

Predictive Send Time Optimization

Jun 13, 2018

Today we are releasing the 2nd beta of Predictive Send Time Optimization for mobile apps. Send Time Optimization is the latest addition to our Predictive toolset, which uses machine learning to help you optimize user targeting and engagement.