Recent Releases: Experimentation
More Powerful A/B Testing for Messages
Sep 8, 2025Maximize message campaign performance with expanded A/B testing capabilities. Experiment with delivery settings and content variants for deeper insights into what drives engagement.
Feature Flag Reference Images
Jun 23, 2025Reference images in Airship Feature Flags help you identify what a flag controls.
Feature Flag Audience Targeting
May 19, 2025The Feature Flag access audience condition enables coordinated experiences across multiple features during phased rollouts or A/B tests. Run layered or mutually exclusive experiments, chain Feature Flags together, or gate sub-features behind primary ones.
Feature Flag A/B Testing
Jan 29, 2025Use Feature Flag A/B testing to make informed, data-driven decisions about features in your app or website. Optimize user engagement and confidently roll out features that drive better business outcomes.
Configurations for Feature Flags
Sep 26, 2024Create separate Configurations for Feature Flags to control the roll out of a feature to different audiences, at different rates, and on separate schedules. You can also use Configurations to create tailored experiences of a feature for different audiences.
Experimentation Hub
Sep 5, 2024Learn about the impact of your messaging in the Experimentation Hub. You can track and manage all project experiments from this single location.
Feature Flags and Scene Rollouts for AXP Essentials and Essentials Starter
Jun 4, 2024Feature Flags and Scene Rollouts are now available to AXP Essentials and Essentials Starter customers.
Feature Flag Properties
May 24, 2024Properties for Feature Flags increase the flexibility and control of app experiences. Rapidly update your app to respond to and stay ahead of user and business goals and needs.
Feature Flags and Scene Rollouts GA
Apr 30, 2024Feature Flags and Scene Rollouts are now generally available to enterprise customers.
Campaign Categories in Holdout Experiments
Apr 3, 2024Better assess the effectiveness of targeted campaigns by using a Holdout Experiment to exclude specific messages. Allow specific messages to ensure sending required content to holdout group members.
Messaging Capabilities with Feature Flags
Jan 30, 2024Maximize feature adoption by creating messaging campaigns for Feature Flag audiences and triggering surveys for users based on interaction with the feature.
Feature Flags for Web
Sep 18, 2023Use feature flags to control the availability of content or functionality on your website, without deploying new code.
Holdout Experiments
Aug 28, 2023Use holdout experiments to compare the performance of audience members who receive messaging (the treatment group) with those who do not (the holdout group) for the duration of the experiment.
Feature Flags
Aug 9, 2023Use feature flags to control the availability of content or functionality in your app, without deploying new code.
Automatic Segmentation in Apptimize
Dec 5, 2022Apptimize Automatic Segmentation takes the guesswork out of building optimized segments for personalized experiences and streamlines experiment results to corresponding feature variables.
A/B Testing for Scenes
Nov 4, 2022Use an A/B test to determine which version of a scene has the best impact based on your selected metric.
Enhanced Apptimize Integration with Mixpanel
Sep 29, 2021Apptimize enhances the existing Mixpanel integration with bidirectional data sharing and Mixpanel audience cohort ingestion.
A/B Test Updates
Jun 17, 2021New delivery options for Airship A/B tests, and Send Test feature for each variant.
A/B Testing for Journeys
Oct 28, 2020Airship Journeys now feature A/B testing, so you can determine which version of a message has the best impact.
Personalize A/B Tests
Sep 29, 2020You can now take advantage of Airship’s personalization features in A/B tests, helping you learn how best to engage with your audience.
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