Recent Releases: Data
Performance Analytics Labs Dashboard
May 22, 2025The Labs dashboard provides early access to reports Airship is evaluating to enhance your data analytics experience.
Behavioral Targeting Enhancements
Apr 16, 2025Behavioral Targeting now supports all channels, additional Default Events, and analysis of numeric monetary values.
Data Retention Schedule Update
Feb 11, 2025To align with our data minimization principles, when using the API to retrieve data, Airship will not return send counts for unicast messages after 13 months from send time.
Behavioral Targeting
Jan 30, 2025Analyze user activity and behavior changes over time and create Segments for targeted messaging.
Enhanced Click Tracking for Email
Dec 5, 2024The email Click Map is a type of heat map that helps you learn how your audience interacts with your messages.
Experimentation Hub
Sep 5, 2024Learn about the impact of your messaging in the Experimentation Hub. You can track and manage all project experiments from this single location.
Campaign Categories in Holdout Experiments
Apr 3, 2024Better assess the effectiveness of targeted campaigns by using a Holdout Experiment to exclude specific messages. Allow specific messages to ensure sending required content to holdout group members.
JSON Attributes
Feb 26, 2024Improve message relevancy and personalization using JSON Attributes. This Attribute type can store complex user data in the structure you choose.
Enhanced Email Performance Reporting
Feb 22, 2024New email performance metrics help you assess campaign effectiveness, identify areas for improvement, and make data-driven decisions.
App Health Dashboard
Feb 8, 2024App health reports give you meaningful metrics for evaluating the success of your app.
Improved Email Suppression Automation and Contact Management
Sep 20, 2023More intelligent email channel suppression ensures that your transactional messages get through. Self-serve access for removing channel suppression saves you time and puts you in control.
Additional Default Events for Goals
Sep 19, 2023Create a Goal based on a default event and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
App Open Events for Goals
Aug 30, 2023Create a Goal based on app opens and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
Holdout Experiments
Aug 28, 2023Use holdout experiments to compare the performance of audience members who receive messaging (the treatment group) with those who do not (the holdout group) for the duration of the experiment.
Google Analytics 4 Integration
Jun 15, 2023Complement your Google Analytics data with real-time, user-level mobile engagement data from Airship.
Goals
Apr 24, 2023Generate reports that assess the performance of specified events.
Disable Email Tracking at the Channel Level
Feb 1, 2023Adhere to privacy regulations and comply with user requests to opt out of email activity tracking.
Attribute Storage for Survey Responses
May 12, 2022Airship Surveys now support storing responses to single choice survey questions as attributes.
Surveys Enhancements
May 5, 2022Customize Airship Surveys with header and body fields, and present answers in random order.
Surveys and Scenes in the Journey Map
Feb 2, 2022Create and edit your Airship Surveys and Scenes from a single location, and route users to journeys.
Categories