Recent Releases: Analytics and Data
Campaign Categories in Holdout Experiments
Apr 3, 2024Better assess the effectiveness of targeted campaigns by using a Holdout Experiment to exclude specific messages. Allow specific messages to ensure sending required content to holdout group members.
App Health Dashboard
Feb 8, 2024App health reports give you meaningful metrics for evaluating the success of your app.
Additional Default Events for Goals
Sep 19, 2023Create a Goal based on a default event and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
App Open Events for Goals
Aug 30, 2023Create a Goal based on app opens and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
Holdout Experiments
Aug 28, 2023Use holdout experiments to compare the performance of audience members who receive messaging (the treatment group) with those who do not (the holdout group) for the duration of the experiment.
Google Analytics 4 Integration
Jun 15, 2023Complement your Google Analytics data with real-time, user-level mobile engagement data from Airship.
Goals
Apr 24, 2023Generate reports that assess the performance of specified events.
Disable Email Tracking at the Channel Level
Feb 1, 2023Adhere to privacy regulations and comply with user requests to opt out of email activity tracking.
Send Frequency in Performance Analytics
Jan 7, 2021Discover optimal send frequencies in Airship Performance Analytics, then alter your messaging strategy and messaging limits to further improve customer engagement.
Performance Analytics GCP Migration
Sep 12, 2019We have migrated our Performance Analytics platform to new backend and frontend systems.
Segment Integration
Jul 31, 2019Enrich your customer profiles with Airship user events, and take your automation campaigns to the next level with Segment triggers.
Predictive Web Churn
May 28, 2019The Predictive Churn model now supports your Web channel. Take advantage of the predictive model to identify and retain users who are at risk of leaving your Web audience.
Azure Event Hubs Integration
May 17, 2019Send Airship Real-Time Data Streaming events into Microsoft Azure Event Hubs, taking advantage of Azure’s speed, security, and levegerage Airship user-level event data with other business intelligence applications and Azure partners.
IBM UBX Custom Events and Audience Sharing
Mar 4, 2019Share your IBM Marketing Cloud and other audiences with Airship through IBM UBX.
Message Report Redesign
Apr 25, 2018Our Message Reports now have a new layout, improved metrics, the full API payload, and more.
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