Recent Releases: Analytics and Data
Additional Default Events for GoalsSep 19, 2023
Create a Goal based on a default event and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
App Open Events for GoalsAug 30, 2023
Create a Goal based on app opens and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.
Holdout ExperimentsAug 28, 2023
Use holdout experiments to compare the performance of audience members who receive messaging (the treatment group) with those who do not (the holdout group) for the duration of the experiment.
Google Analytics 4 IntegrationJun 15, 2023
Complement your Google Analytics data with real-time, user-level mobile engagement data from Airship.
GoalsApr 24, 2023
Generate reports that assess the performance of specified events.
Disable Email Tracking at the Channel LevelFeb 1, 2023
Adhere to privacy regulations and comply with user requests to opt out of email activity tracking.
Send Frequency in Performance AnalyticsJan 7, 2021
Discover optimal send frequencies in Airship Performance Analytics, then alter your messaging strategy and messaging limits to further improve customer engagement.
Performance Analytics GCP MigrationSep 12, 2019
We have migrated our Performance Analytics platform to new backend and frontend systems.
Segment IntegrationJul 31, 2019
Enrich your customer profiles with Airship user events, and take your automation campaigns to the next level with Segment triggers.
Predictive Web ChurnMay 28, 2019
The Predictive Churn model now supports your Web channel. Take advantage of the predictive model to identify and retain users who are at risk of leaving your Web audience.
Azure Event Hubs IntegrationMay 17, 2019
Send Airship Real-Time Data Streaming events into Microsoft Azure Event Hubs, taking advantage of Azure’s speed, security, and levegerage Airship user-level event data with other business intelligence applications and Azure partners.
IBM UBX Custom Events and Audience SharingMar 4, 2019
Share your IBM Marketing Cloud and other audiences with Airship through IBM UBX.
Message Report RedesignApr 25, 2018
Our Message Reports now have a new layout, improved metrics, the full API payload, and more.